Cheil India’s Chief Creative Officer has chosen an interesting subject: ‘Communicating to two and a half Indias’
BestMediaInfo Bureau | Delhi | August 20, 2014
Nima DT Namchu, Chief Creative Officer, Cheil India, has been selected to speak at the Cheil seminar at Spikes Asia 2014 in Singapore on September 24. He will talk about ‘Communicating to two and a half Indias’.
It is believed that there are two-and-a-half Indias – one is racing ahead alongside some of the most advanced countries, the second is the small town India which is still stuck in the past, and third, the India caught between the first two. In this land, where language and culture changes every few hundred kilometres, the past, the present and the future have had a head-on collision and what’s come out it is a communication specialist’s nightmare, or an opportunity – depending on how you see that glass of water.
Namchu will talk about how to be a successful communication expert in this unique playground. It’s complex. Chaotic. Not uniform. But it is definitely a fertile field for creativity in communication as well as technology.
Namchu has over 20 years of experience in advertising. He started his career as a Copywriter in 1993 with Sistas (now Saatchi & Saatchi) and then moved to TBWA Anthem in 1994, where he spent three years. In 1997, he joined Leo Burnett as Associate Creative Director and was there until 1999. From 1999 to 2004 he was with Capital Advertising as Associate Vice President – Creative. He then joined McCann and was there until 2006. Thereafter, he was on a sabbatical for a while and on returning to the world of advertising, he joined Publicis India in 2007 as Senior Creative Director before moving to Contract Advertising in 2008.
Over the years Namchu has worked with a wide range brands including Sony, Indian Oil, LG, Maruti, Mastercard, Nescafe, Perfetti Van Melle, Virgin Atlantic, Reebok, General Motors (Optra), XBox, Hewlett Packard, Aviva Life Insurance, among others. More recently, he has been involved with Domino’s Pizza, Google, NIIT, SpiceJet, Whirlpool, Del Monte Foods, Jaypee , Dabur and British Council, to name some.
Namchu has been a winner of the Silver Pencil at the One Show 2011 for a poster campaign developed for Environment People, a store that stocks fashion accessories made with jute. In 2011, he lead to team to win one silver and four bronze trophies at Goafest, scoring a Gold plus two finalists at Spikes Asia, two finalists at the Adfest and two shortlists at Cannes 2011. In 2000, Namchu’s commercial that launched the Maruti 16x4 Hypertech engines was featured in ‘The World’s Greatest Commercials’, an Australian advertising television show.