Special shows to engage viewers with a different perspective on Budget Day
BestMediaInfo Bureau | Delhi | July 10, 14
Zee News and Zee Business have lined up special programming to present comprehensive budget analysis for its viewers on the budget day. Zee News’ special line up ‘Ab Ki Baar Khush Kar Do Sarkar’ that reflects the aspiration of the common man aims to dejargonise the technicalities of the budget. ‘Abki baar, sapne sakaar’ on Zee Business will have expert panel, business leaders and corporate captains throughout the day to give their expert advice.
Post the Finance Minister’s speech, both the channels will undertake a series of power packed Budget Bulletins. Some of these bulletins will comprise of high power panel discussions and will involve expert comments from the nation's top business leaders and policy makers.
In its effort to reach the common man, Zee News has planned a special live event from Connaught Place from 7pm to 9pm in order to engage the public in a meaningful debate with our anchors and experts. The channel will also beam a live show from the Noida campus of Indian Institute of Management (IIM) Lucknow so as to capture the views of young MBA students on the Budget.
Sudhir Chaudhary, Editor, Zee News said, “With all eyes on the much-anticipated Budget, an extensive programming on the budget day has been lined up, which will give our viewers a holistic view on the economy and the impact on their pocket. It will be an opportunity for us to share all the analysis and aspects of the Union Budget.”
Zee News will also showcase special shows analyzing key policies and schemes of the government and measure their impact on the economy as well as on the pocket of common men. Moreover, the series will capture the expectations of key decision makers following the budget. The special shows will present a comprehensive analysis of the Budgets from a variety of perspectives, and its impact.
Zee Business has conceptualise special shows which are thoroughly researched from industry point of view without losing the ground reality and its impact on the common man. Expert opinions, industry perspective, market reaction and informative bulletins will be telecast.
Zee Business will focus strongly on adding value to the viewer experience and building interactivity on the day of India's most important economic event, the channel will organize a viewer’s engagement program throughout the day from different parts of the country. Here, commoners get a voice to air their reaction and feedback on the pertinent issues on budget. The channel will undertake post – budget analysis including, which will help the audiences to decipher their expectations.
Samir Ahluwalia, Chief Executive Officer, Zee Media Corporation Limited said, “With clear understanding of the expectations of the India Inc. as well as indications of the common man, Zee Business is poised to present a comprehensive Budget coverage. Through special programming & initiatives focusing on budget expectations, analysis & impact, Zee Business will once again ensure specialized coverage on Budget Day.”