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'Spider-Man: Unleash the B'lue' game by RAPP crosses 1 mn downloads

The game is also the number one game-app created for Spider-Man on Google Play Store and ranks at 31 among the top free download apps

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'Spider-Man: Unleash the B'lue' game by RAPP crosses 1 mn downloads

'Spider-Man: Unleash the B'lue' game by RAPP crosses 1 mn downloads

The game is also the number one game-app created for Spider-Man on Google Play Store and ranks at 31 among the top free download apps

BestMediaInfo Bureau | Mumbai | July 3, 2014

Spider-Man

B'lue, a product of Danone Narang Beverages, in association with RAPP India has created the game 'Spider-Man: Unleash the B'lue'. Not only has the game crossed the 1 million download mark, it continues to be the number one game-app created for Spider-Man on the Google Play Store. Among the top free download apps, it ranks at 31 and has currently 47,350 hours of game play covered in one and a half months.

Globally, the Danone Group tied up with Sony Pictures' 'The Amazing Spider-Man 2' and launched a multifaceted campaign for all its brands. Back home, Danone Narang Beverages also wanted to ride on the Spiderman popularity to engage the consumers, but in an interesting way.

Working as per the brief, RAPP India designed an engaging game, which involves Spider-Man collecting bottles of B'lue to save the city from running out of B'lue. To increase the level of difficulty and to infuse excitement, the game also features super bolts of lightning which are caused by the villain Electro, which fill up the city skyline and when hit by the web, causes the player to lose a life. In order to regain a life, the player is required to again collect 20 bottles of B'lue.

Venkat Mallik Venkat Mallik

Venkat Mallik, President, RAPP India, said, “B'lue is a fantastic product. Once you try it you cannot say no to it because it has such a great taste and is so refreshing and stimulating. When we were designing the game using the Amazing Spider-Man 2 franchise, we thought we would get an initial success to coincide with the launch of the Amazing Spider-Man 2 movie, but the game has just been growing from strength to strength and continues to gain numbers well in a few weeks after the movie's launch. Little did we realize that the game would be as sticky as the product is! We are extremely pleased with the success we have seen here – and it takes us one step closer to making B'lue an iconic youth brand.”

Sonal Dabral Sonal Dabral

Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group, said, “Spider-Man and B'lue –one a great super hero and the other a great product. The two had to come together without overwhelming one another. This is what the game exactly does. Added to this seamless integration is the simplicity of the concept. This has turned this game and the brand into a runaway success. We are thrilled to see this tribe of fans grow each passing day.”

Tarun Arora, Country Head, Danone Narang Beverages, commented, “The association of B'lue and The Amazing Spider-Man 2 has been a phenomenal success, with the game having significantly surpassed all benchmarks in the branded games category. What's more important is how the game has beautifully integrated the 'At Your Best' brand proposition of B'lue with 'The Amazing Spider-Man 2'. This game and the association has been a great win for all the stakeholders and we are thrilled about the amazing response we've received.”

Spider-Man:Unleash the B¿lue is available for Android based mobile devices and for people who wish to play via desktops/laptops, at: www.drinkb¿lue.in/spider-man/

https://play.google.com/store/apps/details?id=com.rappgames.Spider-Man

Credits:

Agency: RAPP India

President & Head: Venkat Mallik

Account Manager: Devendra Dembla

Copy: Uddhav Parab

Art: Rakesh Gundla

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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