Quasar wins digital mandate for Philips branded television

The full service mandate encompasses creating the digital strategy, encompassing owned media assets, social media and, digital media planning and buying

BestMediaInfo Bureau | Mumbai | July 30, 2014

Quasar has won the digital duties for one of India's leading television brands, Philips from PE Electronics. The full service mandate encompasses creating the digital strategy, encompassing owned media assets, social media and, digital media planning and buying. The account will be handled by the Quasar's Mumbai office.

Neeraj Sethi, CEO, PE Electronics, said, “We are extremely glad to welcome Quasar on board to help us manage our digital mandate. TV is a dynamic industry and we needed a disruptive agency with a unique approach, which Quasar was able to demonstrate. We are impressed with Quasar's capability as an all-rounder in the digital industry, their thought leadership and, above all, their passion and enthusiasm to partner with us made them an obvious choice as our digital partner.”

Gaurav Nabh, Head, Quasar, said, “We are excited about working with PE Electronics on the Philips LED TV digital mandate. Quasar will manage a 360-degree digital marketing campaign, encompassing paid, owned and earned media initiatives. Our task includes setting up a digital ecosystem encompassing Philips television and its consumers to facilitate positive engagements and build strong brand association.”

PE Electronics was set up in India in 2010, to bring two internationally renowned brands, Philips in the television domain, and Electrolux in the home appliances domain, to the Indian market, through a brand licensee agreement.

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