Now enjoy 'End of Season Sale' with Snapdeal Mobile App

The TVC, conceptualised by FCB Ulka, highlights the 'End of season sale' on Snapdeal and the trouble of sale shopping in offline stores in a quirky and insightful manner

BestMediaInfo Bureau | Mumbai | July 7, 2014

Click on the image to watch the TVC.

The word 'Sale' brings a thousand-watt smile on the face of every girl who loves shopping, and this smile multiplies when a popular e-commerce website like Snapdeal offers 'End of Season Sale'. And 'End of Season Sale' shopping has got better – it no longer requires waiting in long queues at the changing rooms and at the bill counters. It can be done from anywhere just by downloading the Snapdeal Mobile App – and you are ready to browse through the best of season end sales by the biggest brands.

FCB Ulka conceptualised the new television ad on Snapdeal's 'End of Season Sale' offerings, which has Pulkit Samrat playing the lead. In the earlier TVC, Snapdeal had established the brand's USP of savings. The new film tries to convey the convenience of end of sale shopping online in a quirky and insightful manner.

Sandeep Komaravelly, Vice-president, Marketing, at Snapdeal.com, said, “The sale at Snapdeal will enable the consumers to save on some of the biggest fashion brands in the industry. Consumers can now avail up to 60 per cent discount across various fashion categories like clothing, footwear, fashion accessories, etc. There are 3.5 lakh products and over 1,000 brands for the consumers to choose from. We have also seen a substantial increase in the download rate of mobile app and have re-iterated the benefit of using our mobile app to access a variety of products through this TVC.”

The 30-second TVC starts with a mall scene where Pulkit has taken his girlfriend for shopping because of the end of season sale is going on. Even after lifting almost everything from the mall, she goes on to purchase further. That's when Pulkit pleads her to stop and the next scene which we get to see is that he was actually dreaming. He thanks his stars and decides to download the Snapdeal Mobile App, which helps a user to browse through all the best sale offerings given by brands on the Snapdeal site. The TVC ends with Pulkit telling viewers: 'Ab Fashion Apke Haath Mein'.

Sanjay Tandon, COO, FCB Ulka, said, “Yet again we have managed to reflect real life in our communication, keeping the role of our product in the centre of the story. I think our target audience will connect to our effort and, hopefully, the results will be good.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Snapdeal

Agency: Draft FCB Ulka

Creative Team: Sachin Das Burma, Anurag Bhalla, Mukesh Sablania, Himanshu Saxena, Bipin Bist

Production house: Chrome Pictures

Director: Hemant Bhandari

Info@BestMediaInfo.com

Info@BestMediaInfo.com