Vizeum wins media duties of Viacom18's INS

INS is instrumental in creating high impact and unique experiences via multifaceted marketing platforms. Vizeum ecently won the Jet Airways and ABD businesses

BestMediaInfo Bureau | Mumbai | June 18, 2014

Vizeum India today announced their appointment as media AoR for Integrated Network Solutions (INS), a wholly-owned subsidiary of Viacom18 Media. INS is instrumental in creating high impact and unique experiences via multifaceted marketing platforms.

Vizeum has been in the news in the last two weeks for winning the Jet Airways and Allied Blenders and Distillers businesses.

Jaideep Singh

Jaideep Singh, Sr. VP and Business Head, INS, Viacom18, said, “As we enter the second year of our journey, the task ahead to communicate the promise and message of our experiential properties to our consumers and trade is a challenging one. Vizeum is a well-recommended agency within our group considering their work for the other brands of our network. Therefore, partnering with them was not a decision that needed too much deliberation. We wish Vizeum all the best as we embark on an exciting journey with together.”

S Yesudas

Commenting on the win, S Yesudas, MD, India Sub-continent, Vizeum, said, “We have been investing all our energies and resources behind making our clients as our true ambassadors with tangible contributions to their business issues. We are extremely delighted that it is paying back for us in terms of our existing clients referring us to others. We sincerely thank the INS management for their faith in us. This further strengthens our partnership with Viacom 18 Media group. We currently handle MTV Group, ETV Group, Nickelodeon and Sonic. This business will be handled out of our Mumbai office under the leadership of Samarjit Rajkumar, Sr. VP at Vizeum.”

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