Experiential marketing agency establishes Mumbai operations; set to expand to international markets
BestMediaInfo Bureau | Delhi | June 30, 2014
Experiential marketing agency, Phase 1 has announced the launch of their full-fledged Mumbai operations. Established 18 years ago, the Bangalore-based events and management company has managed events across all of India’s A1 cities and many of its B1 and B2 cities besides international destinations in South-East Asia, Sri Lanka, Dubai, Africa, North America and Europe. The company specializes in customized event solutions across the board, for companies, not-for-profit institutions, government bodies and individuals across India and around the world.
“Phase 1 expansion to Mumbai is a result of the path-breaking projects that the company has executed for niche brands,” said Pradutt, Founder & Managing Director, Phase 1. “We would like to extend this expertise to Mumbai clientele. In Mumbai, the company has seen exponential growth in the past years, and has conceptualised and executed some memorable events.”
Phase 1 brings with it over 18 years of expertise in total event and experiential solutions, executed both in India and internationally.
Phase 1’s operations are not restricted to events alone, though that is the core area of expertise,” Pradutt said. “In keeping with the global economic and business trends, we have diversified our portfolio to include MICE (meetings incentives, conferences, exhibitions) and IP (Intellectual Property). In the coming years, Phase 1 will focus on expanding its international business portfolio.”
Some key events executed in Mumbai include the launch of Tanishq Store, Andheri (West) in 2011, which was graced by Bollywood’s undisputed superstar, Amitabh Bachchan, with whom Phase 1 also initiated Parikrama Humanity Foundation’s fund-raising programme, and the exclusive high profile launch of Zoya Benaras collection jewellery.
“The fact that we have established and expanded our base in two years speaks volumes of the region’s potential and growing demand for quality agencies with creative edge,” Pradutt said.