Jack In The Box revamps the site, TheLabel.in, adding new features to engage the readers and provide the latest in men’s fashion and grooming
BestMediaInfo Bureau | Mumbai | June 26, 2014
TheLabel.in, an e-content platform by Louis Philippe was relaunched on June 18, 2014 with renewed focus on new and emerging social trends. ‘The Label’ is a guide to all men that provides readers with the latest in fashion and grooming. Jack In The Box Worldwide has revamped the site by giving it a new look.
The site has more than 300,000 subscriptions and gets more than a million unique visitors every year.
Some of the new features added are ‘The Lighter Side’ which offers an element of humour in fashion and lifestyle trends, making the content more approachable for individuals who want to stay connected. ‘The Wish List’ is a weekly thematic compilation of various products and features from across the web, offers the consumers a wider perspective on the things that they like reading about or watching on the web.
Abhishek Razdan, SVP and Business Head, Jack In The Box, Mumbai, said, “Content is central to our strategy for Louis Philippe. Today’s generation is not interested in consuming boring product messages. They are looking for meaningful engagements and their expectations from brands are no different. Unless you are of utility to them, you’ll keep getting discarded. The success we’ve seen on ‘The Label’ strengthens our belief that good content is the best way to engage with this generation. Our clients at Louis Philippe are equally ambitious about ‘The Label’, and in the coming months you’ll see more strategic assets being created under ‘The Label’s umbrella.”
Sridhar Rajaram, Head of Marketing at Louis Philippe, said, “It’s been our stated intent to consciously invest in creating world class content that delivers the brand purpose of acting as the definitive lifestyle guide for the arrived Indian male of today. ‘The Label’ is our platform that gives life to this intent. This revised and refined website created by our digital partners Jack In The Box, establishes the brand credentials even more strikingly than it did earlier and we are sure will set new benchmarks in the space of content marketing.”
The new website link is http://thelabel.in.