It is a 30-hour skills improvement certification programme, held in Malaysia. Young advertising professionals can apply for the programme sponsorship by writing an article about the problems faced by their industry
BestMediaInfo Bureau | Mumbai | May 27, 2014
The Asian Federation of Advertising Associations (AFAA), of which Advertising Council of India (a division of STACA Trust) is a member, had commissioned a unique initiative last year called Fast Track Professional Excellence Programme. It is a 30-hour skills improvement certification programme, held in Malaysia. In its second year, the programme this year will be held from July 11 to 13.
Fast Track Professional Excellence Programme was designed with an aim to support the up-and-coming-stars of the industry in their growth. It empowers young professionals (below 35 years) from the advertising and marketing fields with the necessary skills to excel in their respective professions. This year, too, The Standing Committee on Advertising (STACA) will be defraying substantial part of the expenses to send 4-6 young professionals for this programme. It’s an expression of STACA's and ACI’s commitment to the industry in India.
Commenting on the initiative, Pradeep Guha, Chairman, AFAA, said, “Post a successful pilot event in 2013, this three-day intensive residential Fast Track programme is back to guide young professionals to reconnect with their passion for the industry, and develop resilience, empowerment and leadership that will anchor them as they face the challenges ahead. I hope young marketing and advertising professionals will grab this opportunity to put their careers on the fast track.”
Young professionals can apply for Fast Track Programme sponsorship by writing an article about the problems faced by their industry and also the possible solutions for these problems. The article (not more than 75 words) should be mailed to email@example.com along with their brief profile (age, valid passport number, jobs details, etc.) before June 3, 2014.
Founded in 1978, AFAA has representations in 15 Asian nations (Japan, Korea, Taipei, Thailand, Vietnam, Malaysia, Singapore, Philippines, Indonesia, Bangladesh, India, Sri Lanka, Nepal, Pakistan and UAE). Its primary objectives are to unify all Asian associations involved in the various aspects of advertising and upgrade the standards, ethics, and practices of advertising and to bring about a meaningful contribution from advertising activities to both regional and national socio-economic development. Under its auspices, AdAsia (biennially), Adfest (annually), and the Asia Pacific Media Forum (biennially) are held.