This season, a record 14 games per week are being televised on Sony Six, showing the growing fan base of basketball and NBA in India
BestMediaInfo Bureau | Mumbai | May 7, 2014
Now get your favourite National Basketball Association (NBA) products delivered to your doorstep in India. In case you are wondering how this will happen, here is the good news for all you NBA fans. US-based NBA has entered into a tie-up with online shopping portal Jabong.com to sell its merchandise in India. This will be NBA’s fifth international online store since 2012.
The announcement comes at a time when there is rapid growth of NBA’s fan base in India. This season, a record 14 games per week are being televised on Sony Six, up from the last three seasons. Viewership has also risen by triple digits, and attendance at grassroots basketball events has doubled. Owing to the significant rise in women followers, the NBAstore.in will also include the first ever NBA products for women. The online store will sell around 200 NBA products, which includes shorts, jerseys and t-shirts for men and women, and will be priced between Rs 1,400 to Rs 14,000.
The launch of NBAstore.in will also complement NBA’s partnership with Adidas which offers NBA products across 200 Adidas stores in India. Exclusive products like on-court product and fan gear from Adidas, women’s and men’s fan gear from Levelwear, NBA socks from New Horizon, official NBA basketballs from Spalding, and basketball footwear from Adidas, Reebok, Nike and Brand Jordan will be available. Additional exclusive products will be added each season.
“Passion for basketball and NBA are rapidly growing in India and the increasing demand for NBA merchandise makes this the perfect time to launch a dedicated e-commerce destination. Digital is an enormous growth area for us, and NBAstore.in will allow us to reach more fans across the country,” said, Yannick Colaco, Managing Director, NBA India.
“This year till now we have had seven important events. We at Jabong try to sense the trend and direction first and then try to find the relevant partners. We are confident that NBA will be able to power the game of basketball to the same levels of popularity seen in other parts of the world. Sports is a major draw among today’s youth in India and we have seen a spike in demand for branded sportswear on Jabong,” said Praveen Sinha, Co-founder & MD, Jabong.com
Both Jabong and NBA will market the new site extensively across all the mediums including television, digital and social media. Products will be integrated into NBA television shows airing in India such as NBA Inside Stuff; NBA players and legends will participate in Google Hangouts. An NBAstore.in section will be created within NBA Jam, the league’s college-based basketball and entertainment touring property which will travel to 16 cities later this year. For those who purchase merchandise will have a chance to win authentic autographed NBA jerseys as well as tickets to NBA regular season games, NBA All-Star and The Finals.