Adds to the fun element by creating unique activations by associating with brands to engage with consumers on a ground level
BestMediaInfo Bureau | Mumbai | May 7, 2014
To promote its 9 new shows and seasons lined up for May, Comedy Central has added to the fun element by creating unique activations by associating with brands to engage with consumers on a ground level. The objective is to create buzz around the new shows and new seasons of the popular shows.
While Suits sees the third season coming to a close, the channel is making sure the fans take away with them a memory of a lifetime. Now fans get a chance to win a personally autographed DVD signed by the all-star cast of Suits. All they need to do is watch the first episode on 5th May, spot the celeb guest on the show and answer the question on the channel.
Fans will get to experience the Wipeout thrill LIVE in their neighbourhood. The channel has partnered with popular hangout places like Crossword Bookstore, Oxford Bookstore, Amoeba bowling, Aura Thai Spa and Golds Gym calling out to the fans to participate in the most fun obstacles and laugh it off.
Apart from this Comedy Central is also placing branding across many offices to create buzz on the shows and the activations.
Post Wipeout activations, The Globes winner show ‘Brooklyn Nine-Nine’ will take precedence and will see a similar nation-wide roll-out promotion plan starting Mid-May.
Commenting on the robust promotional plan, Ferzad Palia, SVP & GM, English Entertainment, Viacom18 said, “The Channel’s objective has always been to bring fresh and funny content to viewers. While we are going ahead with the great programming line-up, we want to ensure that the fans are entertained throughout, be it on air, on line or on ground. We have some unique and fun activation coming up, which I am sure will leave the audiences wanting for more.”