Young entrepreneurs, marketers, politicians, VJ’s, comedians come together highlighting how the 12 crore first time voters could change the game in 2014 polls
BestMediaInfo Bureau | Mumbai | April 10, 2014
As the nation gears up to vote elect a new government, ‘Hero MTV Rock the Vote’ brought together people from different walks of life which included prominent political figures like Shaina NC (representing BJP), Meera Sanyal (representing AAP), Sanjay Jha (representing Congress), youth marketing experts Aditya Swamy – EVP and Business Head of MTV India, Rishi Jaitly – Head, Twitter, Bobby Pawar - Chief Creative Office, Publicis India, Ira Trivedi – Author, Dhiraj Nayyar –CEO Think India Foundation and Editor-at-large, Firstpost.com and Anup Gandhi – Owner of Bonobo at the Canvas Laugh Factory in Mumbai to urge first time voters to go out and exercise their vote.
‘Hero MTV Rock the Vote’ is a wake-up call for all those who are above 18 years of age and have an opinion on things around them. Aimed at making young people aware of their power to vote, decide and be heard, MTV hosted a panel discussion featuring politicians and youth experts and moderated by MTV VJ Jose Covaco. To lighten the serious mood of the discussion, and to bring in a youth flavor, the discussion was followed by an Improv Comic Act by Schitz en Giggles.
Talking on Hero MTV Rock the Vote campaign reaching out to the youth to urge them to vote, Aditya Swamy, EVP and Business Head, MTV India said, “Young people more than ever believe they have the power to bring change. Rock the Vote encourages them to act on this belief. Using pop culture and icons to fuel conversations is a way demystifying the world of politics for the millennials. I believe that young people will show their power in this election and this will only grow stronger in the years to come.”
The ‘Hero MTV Rock the Vote’ initiative has been launched as a wake-up call for the youth to drive political awareness and the need to vote. The 7 month long initiative started in December and builds on a number of fun and serious activities involving music, Bollywood and humorto re-emphasize the need to vote. Starting from campus festival integrations, cartoon strips of C’mmon Man, voter education camps, college concerts, live debates to Twitter Townhalls with prominent politicians; the initiative has connected with millions of first time voters through various youth touch points such as colleges and cafes.