Dentsu Aegis Network launches experiential marketing agency psLive in APAC

Ashish Bhasin, Chairman  & CEO, Dentsu Aegis Network South Asia, will take on the additional role of Chairman APAC, Posterscope and psLive – Asia Pacific

BestMediaInfo Bureau | Mumbai | April 15, 2014

Dentsu Aegis Network today announced the launch of experiential marketing agency psLive in Asia Pacific. During 2014, psLive will be rolled out to all key Asia Pacific markets. Ashish Bhasin, Chairman  & CEO, Dentsu Aegis Network South Asia, will take on the additional role of Chairman APAC, Posterscope and psLive – Asia Pacific.

psLive will announce country-wise and market-wise rollout plans shortly, beginning with India, where the psLive launch will be announced soon.

Nick Waters, CEO, Dentsu Aegis Network Asia Pacific, said, “psLive will play an important role in Asia Pacific, particularly in key markets like ANZ, South-East Asia and India. We see this as a fast growth area for our business in the years to come.”

Ashish Bhasin

Detailing the plans for psLive in APAC, Bhasin said, “We will begin with rebranding our existing,  vibrant experiential business in markets like India, Malaysia and Indonesia in the near future, to psLive. In Asia Pacific, the below-the-line part of marketing communications spend for key clients is growing at twice the rate of above-the-line spends. psLive gives us a unique opportunity to offer diverse, professional experiential marketing solutions to our clients in APAC. Country specific, customised services will be offered spanning across activation, events, rural marketing, PR, partnerships and other areas, depending upon the needs of each market.”

Annie Rickard, Chairperson of psLive Worldwide, commented, “The experiential market is growing rapidly. Social media and smartphones have transformed experiential, giving it scale and measurability. Our network operating model means that we will be able to bring media insight into brand experience, which will ensure we deliver relevant innovation to our clients.”

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