ZenithOptimedia wins media duties of Viber

The business was won after a competitive pitch amongst the top five media agencies in New Delhi. ZO will handle both media buying and planning for the mobile app company

BestMediaInfo Bureau | Delhi | March 6, 2014

ZenithOptimedia India has been appointed as the media planning and buying partner for Viber, an emerging, fast growing mobile app company that has millions of users across the country. The business was won after a competitive pitch amongst the top five media agencies in New Delhi.

Confirming ZenithOptimedia's appointment, Anubhav Nayyar, Country Manager India, Viber Ltd, said, “We partnered with ZenithOptimedia as we really liked their thinking and strategic approach to our marketing challenges as well as their excellent track record of helping create new age brands like Micromax and OLX.”

We are really excited to partner with a brand like Viber for their India ambition.The brand and the category give us an even better opportunity to demonstrate our Live ROI proposition.” said Satyajit Sen, CEO, ZenithOptimedia India.

Viber is known for call, text, sending photos and locations to any other Viber user, anywhere, from iPhone and Androidphones. Its HD voice calls, delivered over 3G or Wi-Fi, offer better sound quality than carrier networks. Viber to Viber mobile calls are and always will be free.

ZenithOptimedia is a global media services network with 250 offices in 74 countries. It is part of PublicisGroupe, the world's third largest communications group, and world's second largest media counsel and buying group. In India Nestle, Micromax, OLX, LVMH, Honda, Toshiba, Telenor are some of ZO's key clients.

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