Movies Now unveils 'blockbuster overdose'

Undertakes a national marketing campaign for the superhit Hollywood blockbusters lined up in March and April

BestMediaInfo Bureau | Mumbai | March 14, 2014

Movies Now is bringing a mega lineup of superhit blockbusters, Hollywood's biggest franchises and a never seen before series all through March and April. Watch the complete series of Star Wars, Harry Potter, X Men, Matrix, Hangover, Ocean's 11, 12 & 13, Lord of The Rings and a blockbuster Shaolin lineup in stunning high-definition.

If you think this wasn't enough, watch with the world as Movies Now brings to you the most anticipated series of 2014, the premier of Crisis, a 13-part series, simulcast with the US and also an exclusive showcase of Mr Go.

Ajay Trigunayat, CEO of English Channels, Times Television Network, said, “In a span of only three years, Movies Now has successfully taken the category by storm. The channel has repeatedly proved that it is 'the destination' for high adrenaline and heart pumping blockbusters. The upcoming lineup in March and April will never get repeated in the English movie channel category, given the amalgamation of all the excellent box-office franchises being showcased one after the other.”

Trigunayat further said, “With the launch of our new pan-India integrated promotional campaign, Movies Now will engage with its viewers through different mediums. This campaign will help us to amplify the overdose of blockbusters across media. OOH is going to spearhead the campaign and we have activated outdoor media on a large scale across all the metros which will be supported by print, on-air activations, social media and PR.”

To promote its mega lineup, Movies Now has unveiled a 360-degree marketing campaign across eight metros. Over 200+ high-octane OOH units comprising billboards, mall media, mobile vans, metro branding, office branding and innovations have been splashed across these cities. The OOH activity is supported by daily ads in The Times of India's City Times and Mirrors.

The channel has also taken consumer engagement to another level on-air and on social media with mega contests. Movies Now will fly two winners to the Harry Potter World in the USA and all they have to do is watch their favourite Harry Potter movies. If that is not enough, the channel will give six winners a once in a lifetime opportunity to party with Jackie Chan on his 60^th birthday.

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