It is touted as the ultimate regional content for Bengali audiences
BestMediaInfo Bureau | Delhi | March 6, 2014
Dish TV, Asia’s largest direct-to-home service provider, yesterday announced the launch of ‘Zing’, which has been specially conceptualised and customised keeping in mind new regional viewers that are moving over to the digital platform.
Zing, a first-of-its-kind idea, is part of Dish TV’s strategy to constantly search for newer ways of reaching out to specific viewers and engaging with them through relatable content. With Zing, a customer will now be able to choose from a number of exciting packs which will include all available Bangla channels.
This special initiative highlights Dish TV's commitment to provide high quality and exceptional services to its customers and will enable it to be the first choice of every DTH subscriber in West Bengal. Zing subscribers are therefore in for an altogether new viewing experience with best and most relevant regional content available at best prices. Also, the essence of the brand is that it celebrates the uniqueness of West Bengal- its culture, heritage and entertainment. It is the first ever brand that is made in Bangla for Bangla by Bangla.
Besides the content, all above-the-line (ATL) and below-the-line (BTL) advertising, packaging and other marketing activities will be available in Bangla.
RC Venkateish, CEO, Dish TV India, said, “The cable digitisation process has fuelled growth for all DTH operators with more households shifting to a digital base. As industry leaders and pioneers of the DTH sector, we are again thrilled to be the first to introduce an entirely new brand, Zing, for the benefit of our esteemed customers in West Bengal.”
Salil Kapoor, COO, Dish TV India, added, “TV content consumption preferences are different across the various states. Zing is a unique initiative where a complete new brand is being launched to address this need for regional content. Now not only will packages cater to specific audiences across states, but even communication will be in the customer’s language of choice.”