The new youth-oriented show is part of the ‘b for change’ campaign encouraging young Indians to become agents of change
BestMediaInfo Bureau | Mumbai | March 14, 2014
Home grown youth entertainment channel Bindass is set to bring yet another expression of its much loved campaign ‘b for change’ in the form of a new show – ‘Change Aayega, Hum Layenge’ – beginning Saturday, March 15, 2014 at 6.30 PM. Much like the brand campaign, the weekly show will take forward the channel’s commitment to be an ‘Enabler of Purposive Action’ by encouraging young Indians to bring about a change and stand up for what is right.
The show will decode a multitude of issues that impact the youth through a youth-friendly lens of satire, spoofy humour and a social experiment woven into the format of the show. Issues such as bullying, ragging, dowry, corruption, civic responsibilities, parental pressure, unethical and unkind behaviour with kids/senior citizens, violence in relationships, crimes against women, etc., will be brought to light in an innovative manner through the show. Ultimately, the show seeks to not only entertain but encourage youngsters to become agents of change, be it in their college, school, building, locality, city or country.
“Every third person in an Indian city is a youth and they are restless to make a change. We want to make young Indians aware and arm them with information to stand up for what is right. ‘Change Aayega Hum Layenge’ aims to create young change-makers who not only pursue change in their own lives but also inspire others to do so. To showcase this effectively the show has a unique format, a mix of a hard-hitting social experiment along with a lighthearted spoof. Our aim is to create a show which will be positive and entertaining,” said Shalini Sethi, Director - Content, Bindass, Disney India.
The issues are creatively engineered into ‘real life’ scenarios which are then enacted by actors in a ‘real-world’ set up, with real onlookers. The scenarios as well as actions, along with reactions of onlookers, are candidly captured with hidden cameras. The anchor of the show, along with a real-life victim related to the topic/issue, watches and reacts to the live feed in a control room. The anchor then meets the youngsters in order to find their reasons for choosing to react or ignore the situation playing out. The show also informs the viewers of the possible legal actions if they come across a situation like this in real life.
“India has around 500 million people between the age of 15-34 years. It is imperative that today’s young people are aware, responsible and inspire generations to come. ‘Change Aayega Hum Layenge’ will highlight key youth-centric issues by seeking a reaction and exploring suggestions to tackle them. The show aims to do all this through a unique format, wherein the role of the host in the show goesbeyond being a face on camera. Hosting this show was my way of bringing about a change,” said Gurpreet Saini, the host of the show.
The spoofs are created by the very popular ‘The Viral Fever (TVF)’, of ‘Qutiyapa’fame. They redefined the virtual video space by creating long-form videos which spoof trending topics. TVF Qtiyapa has over 370,000 YouTube subscribers and over 126,000 fans on Facebook.