Adfest 2014 - Day 2: McCann strikes 3 Gold; Creativeland and Grey get a Gold each
India won 14 medals including 5 Gold, 6 Silver and 3 Bronze across nine categories in the Lotus Awards announced on Friday
BestMediaInfo Bureau | Delhi | March 7, 2014
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The winners of Interactive, Mobile, Print Craft, Design, Direct, Promo, Press, New Director Lotus (including Fabulous Four) and Film Craft were announced at an Award Presentation at the end of the second day (Friday, March 7) of Adfest 2014, now in its 17th year, held in Pattaya, Thailand.
Indian agencies picked up a haul of 14 medals including 5 Gold, 6 Silver and 3 Bronze across the nine categories. McCann India scooped up three Gold medals, while Creativeland Asia and Grey got one Gold medal each.
McCann India won its three Lotus Golds for its campaign for Audiobooks in Design and Print Craft categories. Creativeland Asia won Gold for its Frooti campaign in the Film Craft – Direction category. Grey India picked up Gold in Presss - Best of Household Products & Maintenance category.
List of Indian winners:
| Entry Title |
Brand |
Agency |
Medal |
|
Direct Lotus
|
| Sub-Category: Low Budget Mailer |
| Health Capital |
Rotract Club Of Mumbai, Shivaji Park |
JWT India |
Bronze |
|
Design Lotus
|
| Sub-Category: Poster |
| William Shakespeare/Mark Twain/Oscar Wilde |
Audiobooks |
Mccann Worldgroup India |
Silver |
| Sub-Category: Point of Sale: Small Scale |
| William Shakespeare/Mark Twain/Oscar Wilde |
Audiobooks |
Mccann Worldgroup India |
Gold |
|
Print Craft Lotus
|
| Sub-Category: Best Use of Illustration |
| Ageless Wonder - Man/Woman |
Duracell |
Grey Worldwide India |
Silver |
| William Shakespeare/Mark Twain/Oscar Wilde |
Audiobooks |
Mccann Worldgroup India |
Gold |
| Sub-Category: Art Direction |
| William Shakespeare/Mark Twain/Oscar Wilde |
Audiobooks |
Mccann Worldgroup India |
Gold |
| Sub-Category: Best Use of Computer Generated Imagery |
| William Shakespeare/Mark Twain/Oscar Wilde |
Audiobooks |
Mccann Worldgroup India |
Silver |
|
Film Craft Lotus
|
| Sub Category: Directing |
| The Magic Of Frooti |
Frooti |
Creativeland Asia |
Bronze |
| Sub Category: Editing |
| Parallel Journeys |
Nike |
Jwt India |
Silver |
| Sub Category: Original Music Score |
| Parallel Journeys |
Nike |
JWT India |
Silver |
| The Magic of Frooti |
Frooti |
Creativeland Asia |
Gold |
|
Press Lotus
|
| Sub Category: Best Of Household Products & Maintenance |
| Ageless Wonder- Music/Man/Woman |
Duracell |
Grey Worldwide India |
Silver |
| Duracell Positive & Negative- Dock/Monkey |
Duracell |
Grey Worldwide India |
Gold |
| Sub Category: Best of Communication Media & Publications |
| William Shakespeare/Mark Twain |
Audiobooks |
Mccann Worldgroup India |
Bronze |
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