He moves from E18, a division of Network18 Media & Investments, where he spearheaded overall operations as its COO
BestMediaInfo Bureau | Mumbai | February 7, 2014
Navneeth Mohan, with an experience of almost 15 years in experiential marketing and in the events domain, has announced his decision to join Laqshya Media Group as CEO of Laqshya Live Experiences that aims to create new consumer engagement designs and experiences. His previous stint was with E18, a division of Network18 Media & Investments where he spearheaded overall operations as COO.
Mohan started his career with Encompass and was there for almost 10 years to become the national event services head and Vice-President for the western region. He then joined Big Live, from the Reliance Broadcast stable, where he was the company's national business head.
Laqshya Media Group spearheaded by Alok Jalan, offers 360-degree media solutions spanning across Laqshya Assets, Laqshya Solutions, Laqshya Advertising, Right Angle and Laqshya Airport Media. Laqshya Live Experiences (LLE) has been launched to add a new dimension to the portfolio of services offered by Laqshya Group. Operating from three key offices in Mumbai, Delhi and Bangalore and with Laqshya Media Group offices in 20 other cities gives LLE reach, operational strength and access in any market in the country today.
The core focus at LLE will be the product offering which is crucial to creating a unique and memorable experience for any consumer today. A significant part of this includes integration of the experiential marketing services with the existing strengths of the Laqshya Media Group that include outdoor media assets, solutions, advertising and digital thereby making the offering a lot more valuable to clients. Laqshya Live Experiences offers diverse and rich staff skills spread across account management, operations and technical expertise, creative and design, in addition to the finance, IT, HR and other mandatory departments required in an agency today.
Commenting on the launch of Laqshya Live Experiences, Jalan said, “In today's rapidly changing world, where all brands want to engage with consumers continuously and innovatively, we wanted to integrate the power of OOH with experiential marketing services and digital media in order to create a compelling proposition for marketers. Laqshya Live Experiences is our first step in that direction.”
Mohan said, "This is probably the fastest and most efficient change management that the industry has ever witnessed. I have always believed that the basic building blocks for any successful business are its clients, people and supply chain partners, everything is built around this and people become the core that connect all the dots. I’m really proud to be a part of a team that stuck together during this change. The last quarter of 2013 was one of the most challenging ones we faced but also one of the most successful ones with some of our most spectacular work so far. We managed more than 45 shows panning across 20 cities for clients ranging from media and entertainment, real estate, finance, service industry, information technology, education, hospitality and many more. This wouldn’t have been possible without the support and encouragement extended by our clients and our supply chain partners across the country and more so the champion team that rallied together, so the credit for this success goes to them. I realised that the game needs to be changed and the key to making that change is scaling up quickly so that we can provide an enhanced value proposition to our clients.”