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ZeeQ to launch ‘The Kahaani Express’

The initiative aims to promote and encourage the art of storytelling among kids from over 200 schools, across 10 cities

BestMediaInfo Bureau | Delhi | December 30, 2014

ZeeQ

ZeeQ has announced India’s first-ever inter-school storytelling event ‘The Kahaani Express’ to provide children an exciting opportunity to use their imagination and bring out their creativity. The channel is reaching out to children from classes 2nd – 7th, in over 200 schools across 10 cities. Keeping in mind that the children are highly observant and imaginative, ZeeQ is looking at giving them a platform to express themselves.

‘The Kahaani Express’ aims to reach out to 90,000 students across 10 cities within a span of three months. The school contact programme will have specially designed sessions for primary as well as secondary school students. An expert storyteller will conduct the storytelling session, which will include specially designed picture panels, story development techniques with props, along with workshops under the guidance of facilitators. Every participating school will get a special memento on behalf of ZeeQ.

Aparna Bhosle, Deputy Business Head, Zee, said, “Storytelling is a great way to connect. It’s a platform through which a child can emote and evoke thoughts. Besides being fun, it enthuses both the teller and the listener. ZeeQ’s objective has always been to provide mindful-masti and ‘The Kahaani Express’ is another step forward in this endeavour, through which we aim to at nurture this amazing quality of storytelling in children, at an age when their minds are highly impressionable.”

ZeeQ is planning a pan-India, 360-degree marketing campaign for this activity which touches upon various mediums such as on-air, digital and on-ground. The channel is conducting a story writing contest, on-air as well as online, to give other kids an opportunity to showcase their creativity.

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