The platform can reach out to consumer’s mobile phones with branded, high-quality, rich media such as videos, images, audio clips and more, directly, rather than them having to push links
BestMediaInfo Bureau | Mumbai | December 15, 2014
MEC, a leading global media agency and founding partner of GroupM, along with FreeCharge have harnessed a new ‘Smart Messaging Platform’ to reach out to consumer’s mobile phones with branded, high-quality, rich media such as videos, images, audio clips and more, directly, rather than them having to push links.
The ‘Smart Messaging Platform’ commonly known in the tech world as ‘MMS+ technology’ merely requires the consumer to have a data-enabled mobile phone (both smartphones and feature phones are targeted for this new platform). It works across all platforms – iOS, Android and Windows, and does not require users to download any application to support it.
For the first time, 1, 00,000 consumers across, Mumbai, Bengaluru & Pune will receive a message, which will play the FreeCharge video directly, without requiring the consumer to click on a link.
Sidhraj Shah, National Director, Activation, MEC, said, "The MMS+ technology offers hyper-personalisation opportunities including tracking consumer reaction to the call for action, which is not possible with the current SMS platform. At MEC, we are constantly scouting to offer new experiences &technologies for our clients, to engage with their customers. With ‘Smart Messaging Platform’, we have only scratched the surface.”
Swapnil Rao, COO & Co-founder, Mobizon Media, said, “‘Messaging’ is an app that every phone in the world has, by default. We have re-imagined the traditional 160 characters by transforming it into a rich media communication channel. Every consumer in India can now experience high-quality content from their favourite brands, irrespective of whether they have a smartphone or feature phone."