Magnon\TBWA wins digital duties of MakeMyHome.com

Backed by the Ram Ratna Group, MakeMyHome.com is fast emerging as a popular choice amongst online home décor customers

BestMediaInfo Bureau | Mumbai | December 23, 2014

Magnon\TBWA has won the digital duties of eCommerce venture, MakeMyHome.com, a one-stop solution for all household products. As the digital agency of record, it will be responsible for managing the overall digital marketing initiatives. The agency won the account following a multi-agency pitch held in Mumbai.

Vineet Bajpai

“Having built engaging eCommerce experiences for brands in the past, we are extremely excited and confident of creating a winning e-brand by marrying technology with the right positioning and impactful messaging,” said Vineet Bajpai, TBWA\Group India's CEO. “We look forward to augment value and enable growth for our new partner.”

As competition rises within the Indian eCommerce industry, small to large e-retailers are moving aggressively to adopt innovative digital marketing strategies in order to attract a large share of the rapidly burgeoning online customer market.

On choosing Magnon\TBWA as its digital partner, Hemant Kabra, Director, MakeMyHome.com, said, “We have embarked on an ambitious growth plan for the organization. We have identified Magnon\TBWA as part of this larger exercise to scale up the business with new and innovative ways.”

Abhipraya Kaviratna, Associate VP, Marketing, MakeMyHome.com, added, “We are happy to partner with a reputed agency like Magnon\TBWA equipped with a young and dynamic team. We look forward to a fruitful association and some great and innovative solutions from the agency to drive the business forward.”

Backed by the Ram Ratna Group, MakeMyHome.com is fast emerging as a popular choice amongst online home décor customers. Since commencing operations in September 2013, the platform has successfully established new standards of innovation in merchandising and supply chain infrastructure. MakeMyHome.com catalogues more than 60,000 products manufactured by over 100+ merchants across India.

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