Jagran Solutions executes Life OK's Mahakumbh launch in Varanasi

The agency bagged the mandate to launch the show in Varanasi as the city makes a perfect fit for the show

BestMediaInfo Bureau | Delhi | December 23, 2014

Jagran Solutions launched Life Ok's latest show 'Mahakumbh' in Varanasi amid press & local people of the city. Having executed a large number of shows for leading entertainment channels, Jagran Solutions bagged this account on the merit of executing events of such stature numerous times.

Keeping huge expectations from the show that features Gautam Rode as Rudra, Life OK wanted to launch the show in Varanasi as the city makes a perfect fit for launching such a show. The show premiered on December 15, 2014 on Life OK.

Jagran Solutions took the onus of creating & executing the event & press conference at two different venues in the city. Press Conference was held at Hotel Clark while the event took place at the bank of holy Ganges. In the evening the entire star cast of the Mahakumbh visited the 'Dashashwamedh Ghat'. A 'riverside set up' structured with Mahakumbh branding on backdrop and panels complimented the look of the ghat which witnessed an hour long Ganga Puja and Ganga Aarti.

Pawan Bansal, COO, Jagran Solutions, said, “This is the second time we have launched a product at the ghats of Varanasi. A show like Mahakumbh is made to appeal to the core audience of tier 2 cities. The event witnessed holy performances via various artists including Actors & Crew members of the show. The highlight of the event was larger than life Ganga Arti which made the backdrop for launching Mahakumbh.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com