Forest Essentials pays tribute to the strength of a woman

Conceptualised by Wieden+Kennedy, the campaign is a tribute to women who face life's challenges with strength and grace

Aahiri Ghosh Dastidar | Delhi | December 10, 2014

Click on the image to watch the TVC.

No matter how much technology evolves, it can never match the transformative power of Ayurveda, that's what the new Forest Essentials TVC conveys. The premium Ayurvedic skin care brand's latest campaign, 'The Power of Purity', is a salute to women power. Created by Wieden+Kennedy, the campaign is a tribute to women who face life's challenges with strength and grace.

The TVC starts by showing a bunch of women picking out flowers from a forest for their princess. As the sun rises, the princess wakes up and heads for her beauty routine, with the women pampering her with natural lotions and flowers. She is then seen donning the look of a warrior, in a complete contrast. She takes blessings from the priest and sets out for the battle field riding on a horse. The video is accompanied by a haunting soundtrack that compliments the two different scenarios portrayed. The TVC is a tribute to Mother Nature and her legacy, Ayurveda, and the inner strength of a woman.

Mira Kulkarni, Founder and Managing Director, Forest Essentials, said, “The new ad shows that every woman has a duality. Along with her feminine, beautiful side, she is strong and powerful enough to deal with any situation.”

Mohit Dhar Jayal, Director, Wieden + Kennedy, commented, “Everything produced by Forest Essentials is of exceptional quality. The films that we make for the brands are held to the same high standards, which is quite a challenge. We are particularly proud of this film because it portrays a mixture of beauty and strength. This powerful balance defines the brand and it also defines our audience."

The brand has repackaged its products to suit the modern context. Every ingredient is harvested and prepared in a way that maximises its potency, ensuring that nothing is lost during its transit from the forest to the city.

Forest Essentials is an Authentic, Traditional Luxurious Ayurvedic skin care Brand with its foundations in the ancient science of Ayurveda. In 2008, Estee Lauder and Forest Essentials formed a strategic partnership where Estee Lauder Group acquired a stake in the brand making Forest Essentials the first Indian brand in their prestigious roster of global players. The company has since expanded the repertoire of its offerings in the Facial, Body, Hair and Wellness categories.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Creative Agency: Wieden+Kennedy

Director: Mohit Dhar Jayal

Executive Creative Director: V Sunil

Agency Producer: Melissa Vazquez

Head Account Management: Neha Sharma

Production House: Gang Films

Producer: Jean Villiers

Director: Carole Denis

DOP: Tassaduq Hussain

Post Producer: Julien Daniel

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