The Bangalore-based account was awarded after a multi-agency pitch. It is the first time that the outdoor and adventure gear company will undertake advertising
BestMediaInfo Bureau | Delhi | December 2, 2014
Wildcraft, an outdoor and adventure gear company, has appointed Famous Innovations as its creative agency. The appointment was made earlier this month after a multi-agency pitch involving seven agencies. This is a first for Wildcraft, a brand that has focused little on communications until now. The agency will be responsible for all ATL and BTL activities.
On the appointment, Simeran Bhasin, CMO of Wildcraft, said, âWe chose Famous because of their enthusiastic, infectious energy and innovative creative approach.Â Itâs a partnership of two companies with tremendous potential, and we are excited about the work to come.â
Raj Kamble, Founder and CCO, Famous Innovations, commented, âItâs an honour to work on Wildcraft, it being the first and largest brand in the category in India. Having a blank canvas and a focused vision means that there is great scope for innovation, both in communication and in other aspects of brand building.â
Famous Innovations recently launched a multi-platform campaign for Raymond. Their other clients include Mahindra, Titan, Miller, Lakme Salon, Piramal, Movies Now, Romedy Now, Forbes India, Vadilal Ice-creams, etc.