Ditto TV partners with Hull to power customer engagement

The partnership will enable connected customer strategy for one million users and bring a unified experience across devices and platforms

BestMediaInfo Bureau | Mumbai | December 17, 2014

Ditto TV, India's first OTT (over-the-top) TV distribution platform from Zee New Media, the digital arm of Zee Entertainment Enterprises (ZEEL) has announced its partnership with the marketing activation platform Hull to strengthen its customer engagement activities.

Manoj Padmanabhan

Manoj Padmanabhan, Business Head – Ditto TV, said, “The partnership with Hull will provide us with a unified identity management layer, engagement mechanics, rewards, segmentation and retargeting. This will allow us to further personalise our offering across our next-generation of iOS, Android and web application users. Users will have the same great experience if they are connecting via a mobile device on the go, or via the web from the comfort of their homes. These features will be available to Ditto TV's millions of registered customers and a potential audience of 700 million+. We chose Hull because they were ahead of the competition with their ability to offer a single interface to all customer interactions across every device, their quick turnaround, high availability, and rich feature set.”

Hull competed against many different solutions providers including in-house development, and bagged the partnership thanks to its affordable price, scalability, flexibility, making it the best choice to quickly build a large-scale unified user experience across all of Ditto TV's platforms.

“We are pleased to have Zee Entertainment utilising our Hull-connected consumer platform as a central hub that gathers all data into a unified user profile and enables multi-channel communication,” commented Stefan Koenig, President & CEO, Hull Inc.

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