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Big Magic Ganga launches devotional music talent hunt

'Bhakti Samrat', to be launched on December 22, will celebrate the regions bright culture and music

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Big Magic Ganga launches devotional music talent hunt

Big Magic Ganga launches devotional music talent hunt

'Bhakti Samrat', to be launched on December 22, will celebrate the regions bright culture and music

BestMediaInfo Bureau | Delhi | December 18, 2014

devotional-music-talent-hunt

Big Magic Ganga, the regional entertainment channel of Bihar and Jharkhand, is all set to launch the first-ever devotional musical talent hunt show 'Bhakti Samrat'. The show, which celebrates the region's bright culture and music, will focus on providing a platform to the budding Bhojpuri singers of the region. The show kicks off on December 22, and will air from Monday to Friday.

Using music as a tool to connect the youth to God, the special offering promises to resonate excellently with audiences. The show will see a host of artistes from the Bhojpuri industry make an appearance on the show, along with host Alok Pandey and the judges Devi & Gopal Rai.

Auditions are underway across Varanasi, Ranchi, Patna and Delhi, and people are coming forward in thousands to participate. With stringent elimination rounds, only the final 16 will be hand-picked to go ahead and fight for the title of 'Bhakti Samrat'. Ensuring true local flavour, the selected contestants will be divided into four teams - Mithila ke Gaurav, Maghadh ke Yoddha, Purvanchal ke Lal and Vananchal ke Veer, each representing the region from which the contestant belongs.

Lavneesh Gupta Lavneesh Gupta

Speaking on the property, Lavneesh Gupta, COO, Reliance Broadcast Network, said, “This is an excellent property for marketers seeking to reach a relevant audience base in the region. Given the resonance with the youth and appeal to the entire family, this property will deliver yet another engaging watch. For Big Magic Ganga it is part of our endeavour to offer clutter-breaking entertainment, which is tailored basis insights of religion and festivities that resonate with audiences of the region. We are proud of yet another exclusive offering and I congratulate the team on the same.”

The show will be supported with a multi-media marketing plan across outdoor, radio, television and newspapers.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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