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Big Magic adopts seasonal programming format

The move has been devised based on research and is aimed at enhancing audience engagement and leveraging marketing partnerships for shorter periods

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Big Magic adopts seasonal programming format

Big Magic adopts seasonal programming format

The move has been devised based on research and is aimed at enhancing audience engagement and leveraging marketing partnerships for shorter periods

BestMediaInfo Bureau | Mumbai | December 26, 2014

Akbar-birbal-9-pmBig Magic, the flagship general entertainment channel of Reliance Broadcast Network, is all set to adopt a new seasonal format. Starting December 29, 2014, the channel with its core positioning of being 'chatpata har pal', will introduce seasonal formats across its popular shows like 'Har Mushkil Ka Hal Akbar Birbal', 'Uff Yeh Nadaniyaan', 'Ajab Ghajab Ghar Jamai' and 'MahiSagar'. With this format, the channel aims to emphasise on freshness in characters, more comedy twists in plots and new themes in a four-week-long season format.

The new seasons will kick off this month onwards – 'Uff Yeh Nadaniyan' on December 29, 'Har Mushkil ka Hal Akbar Birbal' on January 5, 'Ajab Ghajab Ghar Jamai' on January 12 and 'Mahisaagar' on January 19.

With the seasonal format kicking in, the channel will see transformation in existing characters, new character introductions, new high-points, with an unpredictable climax at the end. The channel will continue its episodic formats, but will bring in more comedy, quirky and over-the-top elements to garner a higher space in the comedy genre. The season will be divided into - Premieres, Mid- Season and Season Finale. Ensuing rib-tickling humour and side-splitting comedy, the new format will endeavour to cater content for family entertainment, giving them the perfect doze of over-the-top laughter.

Uditanshu Mehta Uditanshu Mehta

Talking about the new format, Uditanshu Mehta, Creative Director, Reliance Broadcast Network, said, “At Big Magic, we aim to bring in innovation and newness across our shows. Our regular innovation and programming spikes have ensured time spent on our channel has increased excellently over the past few months, and alongside has audience expectations. This move is part of our endeavour to ensure we deliver to our discerning viewers a truly chatpata experience through our programming.”

This move also allows marketers an effective window which can be perfectly timed to their campaigns, since they can now partner seasons, which are shorter and ensure high audience engagement.

As a part of the larger programming strategy, Big Magic will be incorporating interesting storylines in their leading shows. The spikes will be marketed heavily across television, radio and digital, ensuring excellent promotions and reach with a 360 degree marketing plan.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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