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Sony Six bags broadcasting rights for South African Ram Slam T20

The league will not only feature the entire South African national squad, but also global cricketing superstars Chris Gayle, Dwayne Bravo, Andre Russell and Kieron Pollard

BestMediaInfo Bureau | Mumbai | November 4, 2014

sony-sixSony Six, India’s premier sports and entertainment channel, has acquired the broadcasting rights of the exciting RAM SLAM T20 Challenge for the 2014-15 South African cricket season, for the Indian sub-continent, from Cricket South Africa (CSA).

This deal means that the RAM SLAM gets televised globally for the second season, following last season’s introduction to the rest of the world. The competition started on November 2, and the final is scheduled for December 12.

This new generation cricketing format has added a new dimension to South African cricket, with each fast and furious, action-packed match lasting a little over three hours. The RAM SLAM T20 Challenge Series has transformed the game of cricket in South Africa as profoundly as the one-day format did, more than three decades ago.

Prasana Krishnan Prasana Krishnan

Speaking on the acquisition of the sport, Prasana Krishnan, Business Head, Sony Six, said, “This exciting property adds a bold and new dimension to our existing array of sports properties. Not only does the tournament attract and feature star quality players, but also provides hard-hitting, fast-paced cricket action, which is the ideal mix of sporting spectacle to satiate any cricket fan. With the acquisition of the rights, we truly believe we are heading in the right direction in establishing our foothold in providing entertaining sporting content, which is what today’s viewers, across demographics, are truly looking for.”

CSA’s Chief Executive, Haroon Lorgat commented, “We welcome Sony Six as a new CSA partner and congratulate them on their acquisition of the broadcasting rights for the RAM SLAM T20 Challenge. South African cricket is currently riding the crest of a wave with our national team, the Proteas, being ranked No. 1 in both test match and ODI cricket. Our domestic franchise cricket ranks among the best domestic competitions in the world, and the presence of our Proteas, plus a galaxy of international stars, will add further gloss to a great competition.”

Fans attending televised matches will have the golden opportunity to share in a Million Rand’s prize money. RAM hand-to-hand couriers have put up this exciting fan incentive where fans taking a clean one-handed catch will be eligible for this awesome prize.

International players who will be playing in the RAM SLAM this season include – Nashua Cape Cobras – Kieron Pollard, Sunfoil Dolphins – Dwayne Bravo, Chevrolet Knights – Andre Russell, Chevrolet Warriors – Craig Kieswetter, The Unlimited Titans – Darren Sammy, bizhub Highveld Lions – Chris Gayle. Protea players will also be available towards the latter end of the competition, upon their return from Australia.

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