The two campaigns, conceptualised by Interface Communications, made by Interface Communications convey that Nivea has the most trusted skincare product
BestMediaInfo Bureau | Mumbai | November 10, 2014
Nivea has launched two television commercials for its products âBody Milkâ and âCrĂ¨meâ. The campaigns have been conceptualised by Interface Communications with the intent of conveying the message that Nivea is the most trusted skincare product.
The Nivea CrĂ¨me commercial is an international campaign and it has been dubbed in Hindi for the Indian market. The TVC talks about how Nivea is used by people all over the country and it ends with the message âNivea CrĂ¨me - whenever skin needs careâ. The commercial celebrates the iconic blue tin and its 100 years existence across the world and its role in enhancing beautiful moments every day.
The second film featuring actress Anushka Sharma peeks into the life of twin sisters. While one sister has to apply body lotion again and again, the other doesnât have to as Nivea Body Milk gives her 24-hour moisturisation in just one use. The main objective of this TVC is to establish Nivea as the âDry Skin Expertâ and also by offering a solution to the consumers who are used to applying body lotion again and again.
Commenting on the challenges, Rakesh Menon, Creative Director, Interface Communications, said, âThe challenge was to capture the right moment between the mother and child for the Indian sequence in the Nivea CrĂ¨me ad. Other than the TVC, various social media platforms are being used for the promotion of these two campaigns.â