Jacob's Creek celebrates its passionate winemakers and their craft

Conceptualised by Havas Worldwide Australia, the 'Made By' global campaign highlights the winemaking heritage of the brand

BestMediaInfo Bureau | Delhi | November 26, 2014

Click on the image to watch the TVC.

Jacob's Creek has launched its new global 'Made By' brand campaign, created by Havas Worldwide Australia. The campaign celebrates the people, places and passions that go into crafting every bottle of Jacob's Creek wine.

The campaign launched this month with edits of 15 seconds, 30 seconds and 60 seconds. Filmed at the home of Jacob's Creek, the global campaign gets beneath the surface of the brand by featuring real Jacob's Creek winemakers and growers. It provides a glimpse into the lives of the people who make Jacob's Creek, the land that inspires and challenges them and the award winning wines they craft.

Derek Oliver, global Marketing Director at Jacob's Creek, sais, “The 'Made By' campaign demonstrates the authenticity of Jacob's Creek by emphasising our winemaking credentials, quality and heritage. We are proud to showcase what Jacob's Creek is bringing together the real people behind the brand and capturing the brands provenance. This new campaign takes consumers deep into our story, to show them what we are really 'Made By'.”

Oliver added, “Many people do not realise that Jacob's Creek is a real place. Jacob's Creek is not just made in Australia, we are 'Made By' Australia, we draw inspiration from the people, places and passions behind the brand.”

Nic Finlayson, Director, Havas Worldwide Australia, said, “It was important for us to create a strong emotional connection with our audience. We wanted to show moments that are meaningful and impactful in the winemaking process, and all the hard work and passion that goes into making a bottle of wine.”

Kartik Mohindra, Business Head – International brands, Pernod Ricard India, commented, “India has been taken over by the flavour of Australia with Jacob's Creek being the single largest brand imported into India. We are very excited to share the new 'Made By' global campaign with India as it truly communicates the essence of the brand, paying tribute to its roots in Australia.”

This is an integrated campaign being activated across broadcast, in-store, digital and PR. The broadcast and digital campaigns will begin rolling out globally, including main markets Canada, China, Australia, the UK and India, throughout 2014 and 2015.

The 'Made By' campaign will be extended by introducing a new partnership with a global tennis champion who will tell the story of what he is 'Made By'. This extension of the campaign will be launched to coincide with the Jacob's Creek sponsorship of the Australian Open.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Jacob's Creek - Pernod Ricard Winemakers

Jacob's Creek Team: Anne Tremsal, Derek Oliver, Kris Powell and Celest Kenny

Ad Agency: Havas Worldwide Australia

Creative Directors: Stuart Turner, Seamus Higgins

Production House: Finch

Director: Nic Finlayson

PR Agency: One Green Bean Australia

Digital Agency: IMPERO London

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