HCL takes pride in touching people's lives with possibilities

The new campaign, conceptualised by FCB Ulka Delhi, is a strategic shift from a protagonist-led approach of the brand as a technology conglomerate since 2007, to reflect its new businesses

BestMediaInfo Bureau | Mumbai | November 10, 2014

Click on the image to watch the TVC.

HCL has unveiled its brand campaign titled 'HCL. We touch lives', which marks a strategic shift from a protagonist-led approach of the brand as a technology conglomerate since 2007, to reflect its new businesses. The campaign has been created by FCB Ulka Delhi and talks about the beautiful journey of HCL – from technology to health to people, the brand has come a long way and has a long way to go. While exploring new roads, the brand values the journey of touching people's lives with possibilities.

The minute-long TVC shows montages of people travelling, painting, celebrating, etc., and questions such as 'Are we where we want to be, or yet to get there, are we counting the impossibilities or exploring the possibilities? Do we care about pain or have we taken pain out of care, are we wondering if every day is new or learning something new every day. Are we here to witness the change or be the change?' are being asked in the background. The TVC ends with the message: 'At HCL, it is a journey where one thing leads to the other. It is about touching people with possibilities'.

Sanjay Tandon, Chief Operating Officer, FCB Ulka, Delhi, said, “With the evolution of brand HCL beyond technology, we decided to bring alive the humane face of HCL, through different stories that capture its core philosophy of touching lives through its existing and future businesses. The new campaign illustrates the journey of the brand through real people and emotions. The scale of the campaign that was shot across geographies in India, starting from the cold peaks of Manali to the wild rapids in Calicut, reflects the vision and the scale of the brand itself.”

Sundararajan M, Chief Marketing Officer at HCL, said, “HCL has been focussed on technology for the last 38 years. As the group expands its business focus and creates newer business lines, brand HCL shifts back to its entrepreneurial character that is marked by its ability to constantly challenge the status quo and set new benchmarks of excellence. The new brand campaign is reflective of our statement of purpose and our future vision and brings this alive through vistas of diverse imagery from various parts of India.”

The campaign will be promoted across TV, magazines, outdoor and digital, with a mix of static and innovative designs across mediums and strategic locations to create maximum buzz and brand recall.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: HCL

Agency: FCB Ulka Delhi

Advisor to the Group: Arvind Wable

COO: Sanjay Tandon

Group Creative Director: Sachin Das Burma

Account Director: Pratibha Prasad

Account Supervisor: Rajat Das

Creative Group Head, Copy: Shahid Hussain

Creative Supervisor Art: Avinash Chauhan

VP, Client Servicing: Sharad Mather

Production House: Storytellers

Director: Arun Gopalan

Executive Producer: Zina Khan

Info@BestMediaInfo.com

Info@BestMediaInfo.com