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GEC Watch: Star Plus loses maximum viewership in Week 47

Sony, Zee TV and Life OK increased their viewership during the week. The pecking order was unchanged. The newly launched Epic channel ecorded 1.24 GTVM in its three-and-a-half-day run

BestMediaInfo Bureau | Delhi | November 27, 2014

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Sony, Zee TV and Life OK increased their viewership in Week 47 of TAM 2014, while Star Plus lost viewership. But there was no change in the pecking order. Among the smaller GECs, Big Magic showed a substantial rise in viewership. The newly launched Epic channel which went on-air on November 19, recorded 1.24 GTVM in its three-and-a-half-day run this week.

According to data sourced from TAM subscribers for Week 47 of TAM 2014 (November 16 – November 22) for CS 4+, HSM markets, Star Plus retained its leadership position followed by Colors at No. 2 and Zee TV at No. 3. Life OK, SAB TV and Sony were at No. 4, No. 5 and No. 6, respectively.

Star Plus recorded a gross viewership of 631 GTVM with a relative share of 25.40% (last week 658 GTVM and 26.52% of relative share).

Colors came in with a gross viewership of 482 GTVM with a relative share of 19.40% (last week 483 GTVM and 19.47% of relative share).

At No. 3, Zee TV recorded a gross viewership of 433 GTVM with 17.43% relative share (last week 419 GTVM and 16.89% relative share).

Life OK added a gross viewership of 326 GTVM. The channel had a relative share of 13.12% (last week 313 TVM and 12.62% of relative share).

SAB TV was at No. 5 with a gross viewership of 276 GTVM with 11.11% relative share. (Last week 287 GTVM and 12.34% of relative share).

Sony recorded viewership of 207 GTVM with a relative share of 8.33% (last week 190 GTVM and 7.66% of relative share).

Big Magic showed a 12% rise in viewership this week with 69 GTVM and relative share of 2.78% (last week 61 GTVM and relative share 2.46%).

Sony Pal fetched 30 GTVM with a relative share of 1.21% (last week 32 GTVM and 1.29% of relative share).

Zindagi too witnessed a growth in viewership and recorded 30 GTVM with a relative share of 1.21% (last week 29 GTVM and 1.17% of relative share).

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony,Big Magic, Sony Pal and Zindagi.)

Info@BestMediaInfo.com

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