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ESPNcricinfo launches 100-day countdown to ICC World Cup 2015

The cricket portal has unveiled a line-up of top-notch content leading up to the World Cup and roped in Ricky Ponting in its editorial team

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ESPNcricinfo launches 100-day countdown to ICC World Cup 2015

The cricket portal has unveiled a line-up of top-notch content leading up to the World Cup and roped in Ricky Ponting in its editorial team

BestMediaInfo Bureau | Delhi | November 6, 2014

ESPNCricinfoESPNcricinfo has announced the launch of a 100-day countdown to the ICC World Cup 2015. In a move to provide cricket fans an unmatched experience leading up to cricket's showpiece event, the site has unveiled an extensive multimedia plan through a range of new products and sections on a responsive microsite, dedicated exclusively to the World Cup.

“We're all set to roll out an exciting line-up of content on ESPNcricinfo that stays true to our reputation of being the one-stop-shop for cricket enthusiasts, lovers and purists. The new sections and products combine ESPNcricinfo's best-in-class cricket writing talent with engaging features that place the cricket fan at the centre of the experience,” said Ramesh Kumar, Head, ESPN Digital Media, India, and ESPNcricinfo.

“ESPNcricinfo's comprehensive coverage across digital media platforms will ensure that globally, fans follow the action across screens and devices, and further deepen the bond that ESPNcricinfo has with its followers,” he added.

As part of its repertoire for the 100 days countdown, ESPNcricinfo will be launching the World Cup Timeline section for global cricket fans, which dives into each of the previous World Cups through galleries, quizzes, analysis and videos from each of the earlier tournaments.

Sambit Bal, Editor, ESPNcricinfo, said, “A global event like the World Cup is the perfect platform for us to showcase the global nature of our operation. In addition to our bunch of high-quality journalists drawn from seven different countries, our coverage will also feature leading experts including Rahul Dravid, Ricky Ponting, Michael Holding, Ian Chappell, Daryll Cullinan, Martin Crowe and Ajit Agarkar.”

On Ponting joining the editorial team, he said, “With three marquee events – India vs Australia, the World Cup and Ashes – coming back-to-back over the next 12 months, Ricky Ponting is a massive signing for us. Apart from being a legend of our game, and a World Cup and Ashes hero, he is also a keen and articulate student of the game. His insights and intimate knowledge of the contemporary game will be an invaluable addition to our coverage.”

Ponting said “I'm really excited to be joining the team at ESPNcricinfo. I've been an avid consumer of the site for many years, and now can't wait to share my insights as a contributor, especially as the next 12 months will have so many highlights and gripping contests.”

On the back of the record-breaking traffic ESPNcricinfo experiences in India and worldwide, the focus is also on adding new features on the mobile platform. The update will enable enhanced user experience through improved scorecard and videos, and provide fans with the opportunity to be part of the national and global conversation around the game, on the go. Also on offer will be an enhanced scorecard which will feature a Match Centre to offer deep-dive stats, Match Cards – sharing quick, rolling snippets on milestones, records, quotes related to the match, and a large screen video experience along with a Match Timeline to capture every detail of the match.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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