Epic Channel goes on air on November 19

It is India's first of its kind, segmented entertainment channel with rich content based on Indian history, mythology and folklore. The company is promoted by Mukesh Ambani, Anand Mahindra and Rohit Khattar

BestMediaInfo Bureau | Mumbai | November 7, 2014

Mahesh Samat

After much anticipation, The Epic Channel is set to hit television screens on November 19, 2014 at 9 PM. Spearheaded by Mahesh Samat, Managing Director, The Epic Television Networks is the first genre specific Hindi entertainment channel that will showcase content based on Indian history, mythology and folklore in a uniquely contemporary format.

Mukesh Ambani, Anand Mahindra and Rohit Khattar are promoters of the company. The Epic Channel is a celebration of our rich culture and ancient history with astounding tales retold in an entertaining manner and compelling narrative. The channel aims to cater to a large set of audiences and give them an opportunity to choose content of their liking in a specific genre.

Anand Mahindra, Chairman and Managing Director, Mahindra & Mahindra, said, “The landscape of Hindi entertainment is undergoing a dramatic transformation. In order to appeal to a far more evolved audience, and to sustain their engagement, there is definitely a need for a revolution in the broadcast space. We have all been entertained with the history and mythology of India through books and grandparents' stories. These stories will now come to life and can be enjoyed on television in a contemporary manner.”

Samat said, “As the day of a new beginning approaches after much anticipation, we launch The Epic Channel with great pride and pleasure. We aim to bring a whole new experience for the television viewers with an innovative segmented Hindi entertainment channel. With a contemporary take on the rich history of India, our objective is to give the audiences an opportunity to consume genre-specific content to suit their liking.”

The channel goes on air with its four driver shows, namely, 'Siyaasat', 'Dharmakshetra', 'Dariba Diaries' and 'Daanav Hunters'. It also has an interesting mix of non-fiction shows like 'Adrishya', a show about Indian spies; and 'Ekaant', the story of abandoned places. 'Raja Rasoi Aur Anya Kahaniyaan' takes you on a journey of the food that the Royals ate, while 'Kahi Suni' explores the myths and legends of India.

The channel will have action, drama, comedy, supernatural and narrative non-fiction content, set against Indian historic and mythological eras. The stories will be innovative with high production quality and a distinct look and feel that will appeal to both men and women. The launch of the channel is supported by an extensive multi-media marketing campaign across television, radio, print, digital, out of home, on-ground and more, ensuring deeper reach across the markets. Many well-known production houses will be producing shows for the channel.

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