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CommonFloor.com ties up with TVF for branded content

The real estate portal in partnership with The Viral Fever (TVF) Media Labs has launched a six-webisode series called 'Permanent Roommates'

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CommonFloor.com ties up with TVF for branded content

CommonFloor.com ties up with TVF for branded content

The real estate portal in partnership with The Viral Fever (TVF) Media Labs has launched a six-webisode series called 'Permanent Roommates'

BestMediaInfo Bureau | Mumbai | November 14, 2014

CommonFloor Click on the image to watch the TVC.

Real estate portal CommonFloor.com has partnered with The Viral Fever to come out with witty videos to attract customers to their online portal. Altogether, there are six episodes which are being made with tints of real-life flavours presented in humorous manner.

The episodes depict the story of a couple trying to adjust with each other; and at various interceptions, real estate is brought into focus. The backdrop setting has generally been a rented house or house-hunt. A broker is seen throughout the video adding a fun quotient to the episodes.

Vinayak Warke, Vice-president, Marketing, CommonFloor, said, “Our partnership with TVF is in line with CommonFloor's constant quest for innovation. In our 360-degree endeavour to connect with our target audience, this series is a revolutionary step in marketing within our industry.”

Arunabh Kumar, Founder and Creative Experiment Officer of TVF, said, “TVF has always pioneered new formats of branded content & entertainment, and constantly pushed the envelope for native advertising. With a visionary brand like CommonFloor, it gets easier to innovate.”

Kumar added, “'Permanent Roommates' is a case study for Indian marketers because it's the first time that a brand has partnered to create a 'Web Only Fiction Series', which entertains and also projects the essence of the brand. This is also the first time any branded fiction series has trended on YouTube in the top ten, for almost a week, garnering half a million views just from the first episode.”

The Video:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Creator: Arunabh Kumar

Director: Siddharth Saxena

Producer: The Viral Fever Media Labs

Writer: Biswapati Sarkar

Executive Producer: Arun Kumar

Director of Photography: Vaibhav Bundhoo

Associate D.O.P: Ridhima Chawda

Editor: Ashutosh Matela

Assistant Editor: Kashif Rizwan Khan

Assistant Director: Amrit Raj Gupta

Art Direction: Prem Mistry

Music: Vaibhav Bundhoo

Cast: Sumit Vyas, Nidhi Singh, Nidhi Bisht and Deepak Mishra

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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