Bharat Matrimony tells tales of love

Made in-house, the matrimonial site's new TVC, under the theme 'Happy Couple of the Day', is a series of happy marriage stories shared by its members

Aahiri Ghosh Dastidar | Delhi | November 28, 2014

Click on the image to watch the TVC.

Bharat Matrimony has launched a series of stories of its members on television that capture the essence of happy marriages, with the message of 'building a better Bharat through happy marriages'.

The TVCs are a series of real stories of how each of the couples met, fell in love and now live a happy, married life. Every day for the next three months, from Monday to Friday, the videos will be aired on news channels such as NDTV, Times Now and Headlines Today. The theme of the campaign is 'Happy Couple of the Day'. The campaign is expected to run for the next three months.

Murugavel Janakiraman, Founder and CEO, Bharat Matrimony.com, said, "Every month, there are thousands of couples who have been sharing their heartfelt thanks to us for having helped them find their life partner.  We felt that sharing these real stories on mass media would further reinforce our purpose of working towards a better Bharat through happy marriages. I take this opportunity to thank all the couples who came forward and shared their stories."

Kaushik Tiwari, Head - Marketing, Bharat Matrimony.com, said, "It all began when we started meeting a lot of our successful couples, heard heart-warming stories about how they met, fell in love and found their dream partners. That is when we realised that our members could tell the world their happy stories and inspire others to take the path to a happy marriage."

Tiwari said that the aim is to establish Bharat Matrimony is more than match-making. “Bharat Matrimony's purpose is to build a better Bharat by creating happy families which form the basic unit of society. Happy families make a happy society. We are a very progressive and vibrant brand in the matrimony space and this campaign is bound to reinforce that. It's perhaps the largest customer stories series done by any brand in India. There was no scripting or prompting, the members just spoke their real stories straight from the heart and it was captured for the world to see.”

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