Sinha comes from Hansa Cequity where she was the Strategic Account Director
BestMediaInfo Bureau | Mumbai | November 5, 2014
BC Web Wise has appointed Pradnya Sinha as VP, Client Servicing. She will be responsible for driving the agency's digital creative and services division, nationally. Prior to this, she was with Hansa Cequity as Strategic Account Director.
Sinha has more than 15 years of advertising experience. A management graduate from Mumbai's Jamnalal Bajaj Institute of Management Studies; she began her career in 1997 as a media planner at HTA (now JWT). Later, she shifted to Leo Burnett as an Account Manager in 1998. In 2005, she joined Saatchi and Saatchi as an Account Director; her stint at the company lasted for five years. She moved to McCann in June 2011, as Business Director, post which she joined Hansa Cequity in January, 2013.
Chaaya Baradhwaaj, Managing Director and Founder, BC Web Wise, said, âPradnya's expertise in end-to-end brand building strategies and further hands-on and in-depth experience in the retail analytics space is a very big asset to our agency, as it will strengthen the solutions we offer to our clients.â
Elstan Rebello, Business Head, BC Web Wise, said, âWe are pleased to have Pradnya on board at BC Web Wise. In the past, she has managed some of the biggest clients in India. BC Web Wise has seen tremendous growth in the last two years and Pradnya has joined us at the right time, and will be instrumental in driving the growth and development of the agency.â
"Digital is fast gaining currency as the preferred mode of media consumption and has the potential to drive the customer journey, from browsing to making a purchase. BC Web Wise, with its expertise and diverse set of clients, presents a wonderful opportunity to apply my experience in this dynamic medium,â Sinha stated.
BC Web Wise is a full service digital agency with a reputed client portfolio, comprising names such as Hero MotoCorp, Hindustan Unilever, Pidilite Industries, ITC, Godrej Consumer Products, Heinz, Hyper City, IDFC, Mankind Pharma, Racold and Emami.