Allen Solly partners with Talenthouse to promote Air

Invites aspiring filmmakers across the nation to make digital ad films for its new light-weight shirt brand, Allen Solly Air

BestMedia Info Bureau | Mumbai | November 20, 2014

Allen Solly and Talenthouse India have collaborated to make a digital ad film to promote Allen Solly's new light-weight shirt brand Air. They have initiated a contest in which young and amateur filmmakers are being invited to make digital ad films for brand Air.

The entries for the contest will open on November 21, 2014. The ad films need to highlight the product's USP and also match Allen Solly's brand image. The winner of the contest will be presented with a cash prize of Rs1.5 lakh, and the first four runners-up and the most-voted will receive Rs10, 000, each.

About the collaboration with Talenthouse India, Monica Bansal, Digital Marketing Manager, Allen Solly, said, “Allen Solly as a brand has been synonymous with innovative corporate dressing. We wanted to understand the insights that the young artistes have of the brand, and what better way to do it than to partner with Talenthouse, which has a large base of filmmakers on its platform. We are looking forward to receiving innovative concepts that would widen our imagination and creativity.''

Niloufer Dundh

Niloufer Dundh, Sales Head, Talenthouse India, said, “We continuously strive to partner with brands that add great value to our artiste community. We are sure that our aspiring talent pool will lap up the chance of being associated with a renowned brand like this and showcase their talent to the world. We are optimistic of receiving some very interesting films that the brand would be able to adopt.”

Allen Solly, under the flagship of Aditya Birla Group-owned Madura Fashion & Lifestyle, is a premium clothing and accessory brand, formed in Nottingham, UK, in 1744. Talenthouse is an international platform that provides emerging talents and aspiring performers, artistes and creative individuals with opportunities to work with leading artistes and brands.

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