Scarecrow to handle creative duties of iProf

iProf was founded to revolutionise education through the adoption of technology, primarily using tablet PCs as a delivery platform for education

BestMediaInfo Bureau | Mumbai | October 14, 2014

After a multi-agency pitch process, Scarecrow Communications has been awarded the creative duties of iProf, a leading digital education brand. iProf Learning Solutions (commonly called iProf) is an Indian personal education tablet provider headquartered in Noida, Uttar Pradesh. iProf was established in 2009 and has raised $15 million in venture capital funding.

iProf was founded with a mission to revolutionise education through the adoption of technology. iProf started with the usage of tablet PCs as a delivery platform for education, a first in India, and has maintained its leadership position in this space ever since. At present, iProf is the only company that focuses on education content delivery in both the online and offline modes for a student.

iProf's founder CEO, Sanjay Purohit, an IIT-Bombay postgraduate and gold medalist from IIM-Ahmedabad, left his position as Managing Director of a New York-based business transformation firm and moved back to India to create the opportunity for students to get an adequate education despite the lack of good instructors and limited classroom programmes in tier two and tier three cities.

On August 30, 2012, iProf launched an ecommerce portal, TheDigiLibrary.com. The DigiLibrary offers comprehensive education material in the form of video lectures, animations, notes & tests for preparation of important competitive exams like JEE, AIPMT, CAT, CACPT, NDA, SAT & scaled up to include courses for grades of I to XII for CBSE curriculum. These courses are preloaded on a tablet or pen drive and user can simply order online and get it doorstep delivered.

Purohit said, “This newly formed association with Scarecrow came as a result of deeply analyzed strategic brand presentation and creative dexterity shown. The agency synced in perfectly with our brand vision and has shown its innovative potential required for a category like digital innovation in education.”

Manish Bhatt

Manish Bhatt, Founder Director, Scarecrow, commented, “iProf is not just another brand; it is a brand for a cause. Making world-class education available in every nook and corner of a massive country like India using technology is a mammoth task like e-governance or the Aadhar project. Being part of such a mission is Scarecrow's privilege.”

Arunava Sengupta, Founder Director, Scarecrow, added, “Proper education is one of the prime strategic solutions for many problems developing nation like India is facing. From strategic planning perspective iProf is not just giving an opportunity to develop a strategy to build a great brand in the Education category, but giving a never-before opportunity to strategise how to carve a great nation.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com