This brings an end to Avasthi’s 15-year association with the agency. He is currently serving his notice till the end of next month
BestMediaInfo Bureau | Mumbai | October 29, 2014
Abhijit Avasthi, one of the two National Creative Directors of Ogilvy & Mather India, has decided to move on after 15 years with the agency. Along with his counterpart, Rajiv Rao, Avasthi was the creative force behind many successful and award-winning campaigns over the years done by Ogilvy.
Said Avasthi, “I had been planning to move for sometime to pursue my interests and passion. Had I been with Ogilvy anymore, I wouldn't have done justice with my interest and agency both. I had to choose one.”
When asked about life after Ogilvy, Avasthi said, “I'm not in a position to share more details now about my next step except that I'm currently exploring a few things and have not finalised anything yet.”
Even as Avasthi keeps his options open, sources in the industry hint that he would go independent and set up a creative shop. However, there is no detail available on this.
Currently, Avasthi is serving his notice and would remain with the agency till the end of November 2014.
A metallurgist by formal education, Avasthi spent four years from 1993 working at his father's dyeing business and selling sarees in Varanasi. In 1997 he moved to Mumbai and joined Nexus as a Copywriter. His first assignment was the 'A Day in the Life of India' campaign for The Times of India, in which he worked with admen Raj Kamble and Prasoon Pandey.
Two years later, Avasthi joined O&M as Creative Director where he rose to become National Creative Director. Working on blue chip brands such as Fevicol, Cadbury, Asian Paints, Google, Tata Sky, Bajaj, Centerfresh, Mentos, Unilever amongst many others, Avasthi has won over 300 International and national awards.