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Ogilvy returns with its 2nd Envy Awards

On November 3, the Envies will award the 25 most enviable pieces of work from the entire body of work that Ogilvy India produces in a year – judged by the best of non-Ogilvy creative honchos

BestMediaInfo Bureau | Mumbai | October 29, 2014

ogilvy-envy

Ogilvy India promises that in its second year, the event is going to be bigger and better. Its very own creative awards – the Envies – will award the 25 most enviable pieces of work from the entire body of work that Ogilvy India produces in a year – judged by the biggest names in advertising who aren’t working at Ogilvy. The unique event is slated for November 3, 2014, to be held in Mumbai.

Why Envy or Envies? As Ogilvy says in a press statement, great work induces a whole range of emotions in people. In most people it is admiration and appreciation. But when creative people see great work, it creates a monster within, a monster that consumes this person entirely, leaving him feeling inadequate, angry, but surprisingly, motivated. This monster is “envy, the sincerest form of flattery especially in the business of advertising”.

Piyush Pandey Piyush Pandey

Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia, commented, “The Envies are rewards where we raise the bar beyond any other standard in the industry. The 25 best pieces of work are awarded regardless of category and media. There is no easy way out. Stalwarts from the best creative team measure up against each other with the sole purpose of raising our standards so that we deliver even better to our clients in the year ahead. And these are truly unique because a set of the best minds from the industry judge the entire body of work together. It is not a jamboree of 150 judges who may or may not be capable of identifying the best ideas.”

The Envy jury comprises: KS Chakravarthy (Chax),  Vikram Gaikwad,  Raj Kamble, Josy Paul, Bobby Pawar, Arun Iyer, Malvika Mehra, Rahul Mathew and Ashish Chakravarty.

Info@BestMediaInfo.com

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