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L&K Saatchi & Saatchi appoints Kartik Smetacek as ECD

Kartik joins the agency from ideas@work where he was Executive Creative Director

BestMediaInfo Bureau | Mumbai | October 27, 2014

Kartik-Smetacek Kartik Smetacek

While adding to their brand portfolio with a recent spate of business wins, L&K Saatchi & Saatchi have also been adding people to their growing teams across office. A recent addition has been the appointment of Kartik Smetacek as Executive Creative Director.

Prior to joining L&K Saatchi & Saatchi, Kartik was Executive Creative Director at ideas@work for over one year. Earlier, Kartik had spent more than five years with Draftfcb Ulka and Publicis Ambience as Group Creative Director and Senior Creative Director, respectively.

Charles Victor Charles Victor

Charles Victor, National Creative Director, L&K Saatchi & Saatchi, said, “Acquiring talent has and will be our focus across offices. Great work can only come from wonderful creative people and I believe Kartik is definitely one of them. He has extensive, diverse experience and I love the fact that he’s hungry to take on bigger responsibilities and challenges.”

“Bringing people like Kartik into the system was one of the many steps taken to raise the creative bar, the results of which will soon be seen,” added Charles.

Kartik said, “While my time at ideas@work was rewarding on many fronts, I missed the scale and opportunity that a big agency provides. So when Praveen and Charles offered me Renault, I jumped at the chance to work on a marquee international brand and in a category as buzzing as automobiles."

"I think the agency is at a point of inflection with a clear mandate to become one of the key Saatchi & Saatchi offices in the region. I’m excited to be part of this journey,” added Kartik.

 Through the many years of experience behind him, Kartik has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee, to name a few.


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