Leo Burnett wins creative duties for Bajaj Discover
The agency has won the business back after 6 years. It had worked with Bajaj Auto from 2001 to 2008
BestMediaInfo Bureau | Mumbai | October 29, 2014
Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business. The agency has won the business back after 6 years. The agency created memorable campaigns for the brand including Bajaj Calibre – The Unshakeable when they worked with Bajaj Auto from 2001 to 2008.
Saurabh Varma
Commenting on the win, Saurabh Varma, CEO, Leo Burnett, said, “It is a privilege to work with Bajaj Auto again. We are committed to using the power of HumanKind and integrated thinking to create a larger share of the future for this iconic brand.”
RajDeepak Das
Raj Deepak Das, CCO of Leo Burnett, said, “Bajaj is an iconic brand and gives us an incredible opportunity to create purposeful and participative work”.
The mandate will see Leo Burnett crafting communications for Bajaj Discover that spans across disciplines including ATL, digital, retail and activation.
Leo Burnett continues to benefit from its integrated communications model with big wins in recent times.
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