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GEC Watch: Life OK adds maximum viewership; Colors retains No. 2 position

Star Plus crosses 600-mn mark. Only Sony registers decline in Week 42 of TAM 2014

BestMediaInfo Bureau | Delhi | October 24, 2014


All the Hindi general entertainment channels except Sony witnessed growth in viewership in Week 42 of TAM 2014 with Life OK adding maximum viewership. Star Plus crossed 600-million mark again. However, there was no change in the pecking order this week.

According to data sourced from TAM subscribers for Week 42 of TAM 2014 (October 12 – October 18) for CS 4+, HSM markets, Star Plus strengthened its leadership position followed by Colors at No. 2 and Zee TV at No. 3. Life OK, SAB TV and Sony were at No. 4, No. 5 and No. 6, respectively.

Star Plus recorded a gross viewership of 601 GTVM with a relative share of 25.44% (last week 598 GTVM and 26.03% of relative share).

Colors came in with a gross viewership of 436 GTVM with a relative share of 18.46% (last week 432 GTVM and 18.81% of relative share).

At No. 3, Zee TV recorded a gross viewership of 418 GTVM with 17.70% relative share (last week 413 GTVM and 17.98% relative share).

Life OK added maximum viewers this week among all the Hindi GECs. It recorded a gross viewership of 302 GTVM and a relative share of 12.79% (last week 292 GTVM and 12.71% of relative share).

SAB TV was at No. 5 with a gross viewership of 276 GTVM. The channel had a relative share of 11.69% (last week 273 TVM and 11.89% of relative share).

Sony lost maximum viewership this week and dropped to 228 GTVM with a relative share of 9.65% (last week 245 GTVM and 10.67% of relative share).

Big Magic fetched a gross viewership of 55 GTVM and a relative share of 2.33%.

Sony Pal fetched 25 GTVM with a relative share of 1.06% (last week 24 GTVM and 1.04% of relative share).

Zindagi too witnessed a slight growth and recorded 21 GTVM with a relative share of 0.89% (last week 20 GTVM and 0.87% of relative share).

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony PAL and Zindagi.)

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