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GEC Watch: Life OK adds maximum viewership; Colors retains No. 2 position

Star Plus crosses 600-mn mark. Only Sony registers decline in Week 42 of TAM 2014

BestMediaInfo Bureau | Delhi | October 24, 2014

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All the Hindi general entertainment channels except Sony witnessed growth in viewership in Week 42 of TAM 2014 with Life OK adding maximum viewership. Star Plus crossed 600-million mark again. However, there was no change in the pecking order this week.

According to data sourced from TAM subscribers for Week 42 of TAM 2014 (October 12 – October 18) for CS 4+, HSM markets, Star Plus strengthened its leadership position followed by Colors at No. 2 and Zee TV at No. 3. Life OK, SAB TV and Sony were at No. 4, No. 5 and No. 6, respectively.

Star Plus recorded a gross viewership of 601 GTVM with a relative share of 25.44% (last week 598 GTVM and 26.03% of relative share).

Colors came in with a gross viewership of 436 GTVM with a relative share of 18.46% (last week 432 GTVM and 18.81% of relative share).

At No. 3, Zee TV recorded a gross viewership of 418 GTVM with 17.70% relative share (last week 413 GTVM and 17.98% relative share).

Life OK added maximum viewers this week among all the Hindi GECs. It recorded a gross viewership of 302 GTVM and a relative share of 12.79% (last week 292 GTVM and 12.71% of relative share).

SAB TV was at No. 5 with a gross viewership of 276 GTVM. The channel had a relative share of 11.69% (last week 273 TVM and 11.89% of relative share).

Sony lost maximum viewership this week and dropped to 228 GTVM with a relative share of 9.65% (last week 245 GTVM and 10.67% of relative share).

Big Magic fetched a gross viewership of 55 GTVM and a relative share of 2.33%.

Sony Pal fetched 25 GTVM with a relative share of 1.06% (last week 24 GTVM and 1.04% of relative share).

Zindagi too witnessed a slight growth and recorded 21 GTVM with a relative share of 0.89% (last week 20 GTVM and 0.87% of relative share).

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony PAL and Zindagi.)

Info@BestMediaInfo.com

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