Big Magic Ganga plans live 'Chatt' special

The channel is launching a special devotional series along with a live event on the day of Chatt Pooja

BestMediaInfo Bureau | Mumbai | October 24, 2014

Backed by the success of its last on-ground event 'Jai Baba Baijanath' in Deogarh, Jharkhand, Big Magic Ganga, the regional entertainment channel from Reliance Broadcast Network, is all set to launch its second mega on-ground property, 'Jai Chatti Mai', with Bhojpuri superstar Nirahua.

The special is pegged on the region's biggest festival Chatt Pooja and is yet another innovation from the region's No. 1 television channel. 'Jai Chatti Mai' will have devotional programming elements from October 25 to 30, titled '6 Din Pawan Chatt Ke' packed with the biggest celebrities of the region like Manoj Tiwari, Nirahua, Malini Awasthi, Gopal Rai and Devi. It will see huge amplification through a live musical event from the Ganga ghats of Patna on October 29, which will be attended by five lakh people.

Backed by the insight that religion and festivities rule the hearts and pulse of audiences, the special offering has been crafted to ensure an entertainment package with excellent appeal. The special offering has been created in keeping with the learnings from a recently held on-ground show 'Jai Baba Baijanath', with singing star Pawan Singh, which saw more than 20,000 audiences engage with the on-ground event and millions tuning in to watch it on television.

The live 'Chatt Pooja' event will be a live musical extravaganza on the ghats of the river Ganges, which will see superstar Nirahua along with singing stars like Gopal Rai, Devi and Ajit Anand, singing hand-picked Chatt songs which are most popular during the Chatt celebrations. With the ghats known to attract many devotees to perform the Chatt puja, the event has been superbly timed for best optimal connect on-ground, touching more than 5 lakh people and more viewers on television from 5 PM to 11 PM.

The offering will see a multi-media marketing campaign across radio, television, outdoor, on-ground and digital.

Lavneesh Gupta

Commenting on this enormous exercise building local connect, Lavneesh Gupta, COO, Reliance Broadcast Network, said, “As a leader, Big Magic Ganga takes pride in connecting with the region's largest festival, through the cultural ethos of the state. We are taking this bold initiative of organising for the first time a live event on the banks of the Ganga, which shall be televised throughout the evening. Similar to the other popular events on the banks of Ganga, we hope this event, representing the culture and identity of the region, will grow in such magnitude over the next few years. We thank our partners, distributors and people of the region who have experienced our offerings and accepted them.”

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