Armour Station TV widens footprint

Chennai, Ahmedabad and Delhi's Hazrat Nizamauddin are now part of the Armour Station TV's digital OOH network

BestMediaInfo Bureau | Delhi | October 30, 2014

Armour Station TV, a pioneer in digital out-of-home media, has added three railway stations to its existing network. Chennai (Egmore), Ahmedabad and Delhi (Hazrat Nizamaudin) are now part of the Armour Network.

Armour Station TV works on a PPP model with Indian Railways, in which the Railways provide live train running information to Armour's proprietary software, which is then announced and displayed on the screen in a synced a/v format. There are no separate announcements from the railways in stations where Armour is present.

Armour Station TV has been providing these services for over 13 years, and with the addition of new stations, it is now available at eight of the busiest railway stations in India, including Mumbai CST, Mumbai Central, Pune, Ahmedabad, Bangalore, Chennai Central, Chennai Egmore & Hazrat Nizamuddin.

Anil Hirani, Director, Armour Display Systems, said, “We are committed to providing travellers with accurate travel related information and have invested in high-end audio and video equipment at all the stations we are present in, and we plan to expand our network in the years to come.”

Armour Station TV has around 550 LCD/LED screens and 1200 high-end audio speakers at the stations they are currently servicing. The railway information is interspersed with commercial messages - making the medium a very attractive proposition for marketers of a wide range of products and services.

Unlike other digital out-of-home mediums / networks, this channel plays live train running information and TV commercials with HD audio. Because it fulfils the immediate need of the traveller, it gets assured eyeballs. Because the average wait time at a railway station is 45 minutes, OTS is very high as compared to any other OOH medium. Armour Station TV reaches 53 million passengers every month. For advertisers and brand managers, it's a value-based medium to advertise, since it's a low-cost, affordable medium, and a lot of innovative, contextual content can be pushed along with brand TVCs.

Info@BestMediaInfo.com

Info@BestMediaInfo.com