BestMediaInfo Bureau | Mumbai | January 14, 2014

Suraja Kishore has joined McCann Erickson as Planning Head – Mumbai. He moves from Publicis Ambience, Mumbai.

A postgraduate of Tata Institute of Social Sciences (TISS), Mumbai, Kishore has been part of the industry for over 17 years. Beginning as a copywriter with the then Chaitra Leo Burnett, he also did an academic stint at MICA, where he conceived and executed India's first creative programme with specialisation in Copywriting & Art Direction.

Kishore began his planning stint with Mudra Delhi followed by Lowe Lintas, Mumbai. At Lowe he successfully led the development of successful brand campaigns like that of Idea cellular – What an Idea, and the iconic Tata Tea – Jaago Re campaigns. The work brought him many awards including the Effies.

He has worked on diverse categories and has cut his teeth on brand strategy and consumer insights with brands like Idea Cellular, Tata Tea, Croma, Ginger Hotels, Lakme, Axa Insurance, Citibank, Park Avenue Men grooming products, World Gold Council, Renault Duster, Henko Detergent, Tata Automotive, Hershey's Milk Mix, Electrolux, Yamaha Motorcycles, Ariel Detergent and Suzlon among others.

Govind Pandey, President, McCann, believes Kishore will enhance McCann Erickson's strategic planning prowess. He said, “Suraja is a seasoned professional. He has an interesting and rich way of seeing life and people. His contribution will enhance relevance for our brands by adding depth and nuance to our solutions.”

On his move to McCann Erickson, Kishore said, “McCann Erickson is known for its creative force and it has brands that enjoy scale and size. I think it is the right place for strategic planning to make a real difference. I look forward to creating transformational brand stories that are based on powerful human truths."

Namrata Nandan, Senior VP and General Manager, McCann Mumbai, commented, “McCann Mumbai's team is strengthened with Suraja's addition, and we look forward to working together and creating great work for our brands.”

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