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Germany's Da Vinci Learning ties up with Airtel Digital TV, Siticable and Digicable

Builds a strong ecosystem for fun edutainment programming before its scheduled launch in 2014

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Germany's Da Vinci Learning ties up with Airtel Digital TV, Siticable and Digicable

Germany's Da Vinci Learning ties up with Airtel Digital TV, Siticable and Digicable

Builds a strong ecosystem for fun edutainment programming before its scheduled launch in 2014

BestMediaInfo Bureau | Delhi | January 29, 2014

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Germany-based Da Vinci Learning, the fun edutainment TV channel for the whole family, has announced its partnership with three of the biggest operators in Indian television – Airtel Digital TV, Siticable and Digicable. The partnership is aimed at developing the channels foothold in the Indian television industry prior to its launch later this year, and to give Indian viewers an opportunity to sample Da Vinci Learning's rich content portfolio.

Da Vinci Learning, which is targeted at 4-14-year-olds and their parents, is known for turning TV watching from passive observation into a meaningful and fun experience, helping children develop various skills early-on, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together.

To showcase the channel's extensive programming, which covers a wide array of topics ranging from physics and chemistry to history and nature, Da Vinci Learning has struck a video-on-demand deal with Airtel Digital TV. As part of the deal, Da Vinci will provide 150 hours of content to Airtel Digital TV, which will be available in the kids section of their VOD service. With Siticable, the channel will receive a six-month branded block while with DigiCable the channel will have a 12 month branded block.

With Airtel Digital TV and Siti Cable, the channel will showcase programmes like Kid Detectives and Lab Rats Challenge, while with Digicable the channel will present shows such as Logo Animation and Indent Kid amongst others.

Mohit Anand, Managing Director-India, Da Vinci Learning, said, “We are very excited to work with this prestigious group of partners as each of them is committed towards using new technologies to improve communications to and between kids. For us, this is a great platform to showcase the interesting and interactive programming that we have to offer to the Indian audience. We are positive that these associations will enable the Indian viewers to be part of a meaningful and fun learning experience focused on educational shows and documentaries from around the world.”

Saurabh Sinha, Chief Producer, Siti Cable, said, “As a channel partner we are getting a very good response from the branded block of Da Vinci Learning. The audience is conceiving it as 'Education with entertainment' with programmes like Kid Detectives about forensic science with entertainment, Little Einstein, etc. Siti channel being channel partner with DaVinci has definitely helped us in garnering better audience base.”

Founded in 2007, Da Vinci Media GmbH with headquarters in Berlin is an independent media group. The company offers quality fun educational TV programming from around the world through the TV channel called Da Vinci Learning as well as various multimedia educational platforms.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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