Aegis Media, Dentsu Network combine to create Dentsu Aegis Network

Nick Waters will lead Dentsu Aegis Network in APAC. Rohit Ohri will lead the Dentsu agency brand across Asia Pacific South. Ashish Bhasin has been appointed CEO of Dentsu Aegis Network South Asia

BestMediaInfo Bureau | Delhi | January 22, 2014

Starting January 1, 2014, Aegis Media and Dentsu Network have combined to form the Dentsu Aegis Network. Together they form the first truly global communications network for the digital age with a presence in 110 countries with over 22,000 dedicated specialists.

Nick Waters will lead Dentsu Aegis Network in Asia Pacific and will be responsible for the management of the business and the development of network, specialist and local brands across the region.

With over 5,500 employees in China including associates, full integration in China will begin in 2015. Until then, Aegis Media and Dentsu Network will continue to work in parallel, managed by Phil Teeman, CEO, Aegis Media China, and MotohiroYamagishi, CEO, Dentsu Network China. KF Lee will take the role of Chairwoman of Dentsu Aegis Network China working across the two businesses.

Motohiro Yamagishi will additionally lead the Dentsu agency brand across North Asia.

Rohit Ohri will lead the Dentsu agency brand across the rest of the region, that is, Asia Pacific South.

Luke Littlefield will lead Dentsu Aegis Network Australia and New Zealand as CEO and Rob Hughes will head Dentsu Aegis Network North Asia.

Ashish Bhasin has been appointed CEO of Dentsu Aegis Network South Asia, and Dick van Motman takes leadership as CEO for the group in Southeast Asia.

Brand leaders:

Motohiro Yamagishi                           CEO, Dentsu China & North Asia

Rohit Ohri                                           Chairman, Dentsu India & CEO, Dentsu Asia Pacific South

Sean O'Brien                                      CEO, Carat Asia Pacific

Jean Lin                                               CEO, Isobar Asia Pacific & Global Chief Strategy Officer

Ruth Stubbs                                        CEO, iProspect Asia Pacific

Kristian Barnes                                   CEO, Vizeum Asia Pacific

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said, “With our brand and leadership structures confirmed, we have the opportunity to develop the Dentsu Aegis Network, and our client base by delivering a wider range of distinctive products and services across the region. The new Dentsu Aegis Network has a unique position in the market, and with this brings the opportunity to grow our clients' businesses with our own.”

The Dentsu Aegis Network will be headquartered in London. Carat, the Dentsu agency brand, iProspect, Isobar, Posterscope and Vizeum will work together for the first time under the operating model of one P&L per country alongside growing multi-market specialist and local brands.

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